“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”
That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.
Tag: focus
Relentless Focus – A Strategy for Success
Courtesy of Lifehack
Ever wondered why some people can accomplish so much while others simply drift by? After all, don’t we all have only 24 hours a day and 7 days a week?
The trick is not in doing multiple things at once. In fact, the more multi-tasked you are – checking your Facebook account, listening to a sermon on iPod, reading the papers, and writing an essay – the less productive you will be.
Sticking to the Course
Obedient tourists keeping to the straight and narrow path (Capilano Suspension Bridge at Vancouver)
We’ve all been through this before. There is simply an abundance of juicy bits of knowledge and information that you want to share, but your airtime is limited.
The same applies equally in any endeavour. Be it in presenting a proposal, updating a blog post, pushing an ad, making a speech, sharing an anecdote, or cracking a joke. In an age of increasing attention deficit, flooding is the last thing you want to do.
Please Let Me Be Alone!
Albert Einstein was often lonely (image source)
In the increasingly interactive, urbanised and 24-by-7 connected world, there is value in unplugging oneself from the grid to spend time alone. With social technologies and smartphones constantly connecting us to others in our social sphere, such an imposed isolation may bring us much good. Having that “pause which refreshes” is important as it allows one’s mind, body and soul to rejuvenate themselves.
Often, the greatest inspiration comes from instances of isolation, unfettered by the crowding and conforming concerns of the community. Many of the great geniuses created their pièce de résistance alone, in a place where they can focus all their intellectual and emotional energies on the task at hand. Momentarily freed from the mutterings of mundanity, their are able to weave their magic and make that masterpiece of science, art, literature or religion.
Why Less is Often More – The Power of Focus
Should we strive to be all things to all men in marketing?
Or would it be better to focus on a few products and zoom in on specific areas of strengths?