Tag: ideation

Gamestorming: A Tool for Innovation (Book Review)

November 28th, 2012   •   no comments   

Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life?

With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can.
Read More

Four Ways to Boost Innovation

July 17th, 2012   •   no comments   

Courtesy of Innovation Group

We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.

The result? Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media.
Read More

This Is How You Achieve Breakthrough Creativity

December 21st, 2011   •   no comments   

Designed by Freepik

Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when you suddenly encounter a flash of brilliance?

How can you be creative if you are working in a role that undervalues creativity, like a lawyer, accountant or a vehicle mechanic?
Read More

The Importance of Imagineering

May 28th, 2010   •   no comments   


Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:

Imagination, which is the act of dreaming and visualising a desired end-state;

Read More