Through the kind invitation of MCI, a global association management company, I had the privilege of diving more deeply into the world of associations at a recent conference at Suntec City Convention Centre. As the Sec-Gen of the Association of Singapore Attractions, I am always interested to learn about the best practices of running and managing an association.
According to a white paper published by the firm, there are 8 key strategies for associations (whether professional or trade) anywhere in the world to remain relevant in a fast changing future. Key findings from these paper hail from a survey of European associations conducted by MCI, but many of them are relevant to associations here in Singapore. They are: