Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.
AirAsia’s Tony Fernandes – a model for airline CEOs (courtesy of Says.com)
Airline incidents and accidents are magnets for public attention.
Unlike a common road accident or a train delay, an air disaster is both dramatic and tragic.