Tag: publicity

Can Bad Online Publicity Be Good PR For Your Brand?

May 17th, 2018   •   1 comment   

Bad News Good Publicity

Original image by Freepik

Everybody loves the limelight. Well, almost everyone.

Done well, publicity can help you to gain significant brand awareness, trigger customer interest, and build your corporate reputation. Media coverage on a respected national or trade publication can also help you to achieve legitimacy for your brand.
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Like a Virgin by Richard Branson: Book Review

January 29th, 2014   •   no comments   

Richard Branson Like a Virgin Book Review

Courtesy of Vincent Huberta

Everybody knows Sir Richard Branson, founder of the Virgin Group.

With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
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The Impact Equation: Measuring Your Social Influence

May 11th, 2013   •   1 comment   

Designed by Freepik

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?

Why do some campaigns fly while others die?
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Public Relations Strategies for Non-Profits

October 4th, 2012   •   1 comment   

SHINE Youth Festival 2012
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)

How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?

As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.
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10 Tips to Hit the Headlines

February 20th, 2007   •   9 comments   

This is a rehash of something I wrote for a major national newspaper more than two years ago. I have tweaked it to be more comprehensive, with the general principles remaining the same. Of course, this doesn’t guarantee coverage everytime, but if at first you don’t succeed, try, try again!

Here are 10 tips to improve your chances of making it into the news:

1) Understand the needs and target audiences of different media. Establish rapport with journalists and editors and speak to them to understand what they are gunning for. Which categories of stories do they normally cover? What are their editorial styles?

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