Can marketing scale Maslow’s pyramid to achieve transcendence? (courtesy of Prakash Advani)
What is the real purpose of your product or your brand?
Does it meet a customer need? Solve their greatest problem? Eliminate a nagging pain? Or help them to be more productive?
Can your business outlast you? (courtesy of Ignorance is Bliss)
Who are the poster children of business success these days?
More often than not, they are innovators and iconoclasts like Steve Jobs, Mark Zuckerberg and Jeff Bezos. Companies like Google, Amazon, Apple and Starbucks are admired – and even worshipped – for their abilities to buck the trend and swim against conventional wisdom.
Jacqueline Tan, founder and general manager of Nothing But Green
Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food and more – it offers both onsite and online shopping to cater to environmentally conscious consumers.
Guided by the philosophy that “every small thing we do can save the world”, the outlet’s deli uses fresh organic ingredients in all its dishes and serves meals that suit most dietary requirements. Items on its menu include sandwiches, salads, wraps, soups as well as Asian favourites like sliced fish soup, chicken rice, and Thai green chicken curry.
Can you guess the name of this actor? (courtesy of Lawson Stone)
In the social era, everybody’s becoming an activist.
Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts.