Tag: web 2.0

Technopreneurial Tales

March 31, 2007 Blog 2 comments

Inspirational IT-preneurs sharing war stories

The final session at Nexus 2007 saw three eminent entrepreneurs in the technology field sharing their tales of passion, zeal and fervour in changing the world.

The three occupied very different tech niches. Farzad Naimi’s Litescape looked at integrating business applications, voice and data, allowing greater real-time collaboration on any device. Roberto Mariani’s XiD Technologies, on the other hand, was largely involved in face recognition and other biometric systems. And of course, crowd favourite Cory Ondrejka was one of the guys responsible for the hugely successful Second Life, a virtual world largely owned by its users.

Web 2.0 in a Nutshell

March 27, 2007 Blog no comments

Nat Torkington
Nat Torkington doing his 2.0-ish thang

At the recent Nexus 2007, Nathan Torkington, crowd favourite and Perl guru from O’Reilly Media, spoke about Disruption, Change, and Opportunity. In case you do not know, its founder Tim O’ Reilly coined the term Web 2.0 and have been in the business of technology trendspotting for quite a number of years. Nat cited key developments in the technology landscape over the decades:

1988 – X Windows Documentation

Marketing Mix 2.0

March 21, 2007 Blog 5 comments

Ye olde Marketing Mix or 4 Ps, courtesy of marketingteacher.com

Anybody who has studied marketing 101 will be familiar with the marketing mix. Better known as the 4 Ps of marketing, they are Product, Price, Place (distribution) and Promotion. Newer pundits championing Services Marketing have added another 3 Ps which are Process, People and Physical Evidence.

There is even an 8th P called Positioning (made famous by marketing legends Jack Trout and Al Ries) which some have alluded to in marketing books and texts.

The Best Laid Plans of Mice and Men?

November 27, 2006 Blog no comments

Planning versus execution. There is an age-old debate about which is more important in marketing. Should strategy take precedence over implementation? Similarly, which is of greater significance – the general’s plans or the warriors tactics?

I believe that increasingly, ivory towers “strategic marketing” ain’t gonna cut the ice. Poring over numerous analytical reports and market research alone will not do. AC Nielsen may have the best coverage of traditional marketing channels but have you read what people are talking about you on hardwarezone’s forums? How about what the taxi drivers are saying behind your backs?