Social media and digital marketing can be full of contradictions.
There is an inherent paradox in the digital world right now, especially with the onset of numerous social media and citizen centric channels.
Tag: WOM
Word of Mouth Demystified
Ian McKee, CEO of Vocanic, shared at the recent PR Academy Conference about the importance of Word of Mouth (WOM) marketing. Anybody who has spent time on the blogosphere will probably have heard about this term. However, what does it truly mean?
In his presentation, Ian shared some startling findings.