What David Copperfield can Teach You about Marketing

October 24th, 2016   •   no comments   

What David Copperfield can Teach You About Marketing
Source of image

Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.

His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.
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SEO Friendly Content: a Step-by-Step Guide

October 18th, 2016   •   no comments   

SEO Friendly Content a Step-by-Step Guide

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Keen to improve long-term traffic for your website? Wish to boost your content marketing efforts through Search Engine Optimization (SEO)?

Perhaps its time for you to create content that is more SEO friendly.
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Sharpen Your Brand Story With This Easy Formula

October 12th, 2016   •   no comments   

Create Business Storytelling Magic with ABT

Courtesy of Imagination.com

Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.

But one day, dark clouds rumbled. Your company was acquired by a global MNC.

Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
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How to Measure ROI on Content?

October 5th, 2016   •   1 comment   


Source of image

[Guest post from Marcus Neo of Pink Elephant Consultancy.]

Blogging for search engine optimization is one of the strategies that our company uses to increase our search visibility on our website. Blogging is also a great way to target longer tailed keywords that won’t be used on pages, and bring in longer tailed keyword traffic.
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How to Optimize Your Digital Marketing Funnel

September 28th, 2016   •   no comments   


Do you know what the most powerful thing about digital marketing is?

The fact that you can monitor and measure every single step of your marketing process. And the best way to do so is to create a digital marketing funnel.
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Winning the Social Media Content Wars

August 30th, 2016   •   no comments   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
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6 Production Secrets of Savvy Content Marketers

August 24th, 2016   •   no comments   

6 Production Secrets of Savvy Content Marketers

Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?

If you do, there is one thing you must do regularly. Maybe even daily.

And that is to write, shoot, draw, edit and produce content.
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Anatomy of a Winning Facebook Ad

July 31st, 2016   •   no comments   

Anatomy of a Winning Facebook Ad

What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?

Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space. 
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The Five Essential As of Digital Marketing

July 26th, 2016   •   no comments   

Five Essential As of Digital Marketing

CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.

What am I talking about? You guessed it – numbers!
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Digital Marketing 101: Search vs Social

July 13th, 2016   •   1 comment   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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