The Essential Guide to Writing Great Online Content

November 1st, 2017   •   no comments   

Guide to Writing Great Online Content

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How do you write so well on social media? What can I do to speed up my writing skills?

These are two of the most common questions I’ve often been asked as a social media trainer, content marketing specialist, and business blogger.
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How To Write Like a Content Marketing Rock Star

October 19th, 2017   •   1 comment   


Original photos by Freepik

The greatest challenge in content marketing lies in creating compelling content.

Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
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10 Ways to Fix Your Content Marketing Writer’s Block

September 28th, 2017   •   1 comment   

content marketing writers block

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As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.

When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
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7 Magical Lessons in Creativity from Elizabeth Gilbert

September 21st, 2017   •   no comments   

Image from Charm Magazine

When was the last time you did something truly creative? How did it feel?

Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
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The Pros and Cons of Social Media Marketing

September 13th, 2017   •   no comments   

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The best thing about social media marketing is that it blends the art of creativity with the science of data.

Wish to know what’s the worst thing about social media marketing? Yep, that it blends the art of creativity with the science of data!
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10 B2B Blogging Best Practices To Generate Business Leads

August 30th, 2017   •   1 comment   

Business Blog Best Practices

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If a tree falls in a forest and no one is around to hear it, does it make a sound?

Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
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10 Things You Are Doing Wrong in Content Marketing

July 17th, 2017   •   1 comment   

content marketing mistakes

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Content marketing isn’t sugar and spice and everything nice.

Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
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Create Winning Facebook Ads with These 7 Tips

June 22nd, 2017   •   no comments   

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What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.

Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
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Content Marketing 101: Six Questions You Must Ask

June 15th, 2017   •   2 comments   

Content Marketing Questions to Ask

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Do you know that adopters of content marketing experience six times as many conversion as non adopters?

Or that content marketing not only costs 62% less than outbound marketing, but brings in more than three times as many leads?
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