How to Jump Start Your Instagram Marketing

May 10th, 2016   •   no comments   

how-to-jumpstart-your-instagram-marketing

Instagram is the probably fastest growing social network on planet Earth right now.

Touted by marketing mavens to be the most important social media platform for brands, Instagram is native to smartphones and tablets. Which means that it is a boon for any business keen to explore mobile marketing.
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How to tell winning brand stories on social media

April 11th, 2016   •   no comments   

How to tell winning brand stories on social media

Courtesy of Listening books blog

When was the last time you read, heard or viewed a compelling brand story?

Every single day, we are inundated with hundreds and thousands of itsy bitsy stories. Served in bite-sizes, these seemingly endless anecdotes reach us through our ubiquitous digital devices.
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WARNING: Consuming crap kills content marketing

March 27th, 2016   •   2 comments   

social addict photo

Courtesy of JanDix

Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.

We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
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ABCs of Building a Customer Profile

March 21st, 2016   •   1 comment   

ABCs of Customer Profile

Courtesy of nvlvan

Ever created a “perfect” ad or content, only to find that nobody gave a hoot?

Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them. 
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Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

Beginners Guide to B2B Digital Marketing

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?

Well, not really.

As a long-time purveyor of B2B marketing (this business blog is a case-in-point), I reflected on what worked and what didn’t in the B2B space. First, let me clarify what the difference between B2C and B2B digital marketing on the web is like.

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8 Easy Steps to a Visual Content Marketing Plan

March 7th, 2016   •   no comments   

Original Photo from Freepik

Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.

As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreoever, our brain processes images 60,000 times faster than text.
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10 Ways to Use Visuals in Content Marketing

March 1st, 2016   •   2 comments   

10 Ways to Use Visuals in Content Marketing

Courtesy of Business 2 Community

Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?

In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
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Managing Customer Experiences in the Digital Age

February 23rd, 2016   •   no comments   

Customer Experience Management in the Digital Age

In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.

Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
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5 Keys to Creativity [Book Review of “Ignore Everybody”]

February 18th, 2016   •   1 comment   

Ignore Everybody

Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?

Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to CreativityCreator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
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How Social Media Influencers Do Content Marketing

February 10th, 2016   •   no comments   

How Social Media Influencers use Content in Marketing

Do you recognise these social media influencers? (Courtesy of Economic Times India)

How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?

Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
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