5 Keys to Creativity [Book Review of “Ignore Everybody”]

February 18th, 2016   •   1 comment   

Ignore Everybody

Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?

Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to CreativityCreator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
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How Social Media Influencers Do Content Marketing

February 10th, 2016   •   no comments   

How Social Media Influencers use Content in Marketing

Do you recognise these social media influencers? (Courtesy of Economic Times India)

How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?

Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
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10 Reasons Why Your Content Marketing Sucks

February 4th, 2016   •   no comments   

10 Reasons Why Your Content Marketing Sucks

You invested considerable time, money and effort into building up your content factory.

You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
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Content Marketing 101: Why Context is the New King

January 21st, 2016   •   1 comment   

Content Marketing Gary Vaynerchuk quote

Source of image

Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”

Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
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9 Digital Marketing Strategies for 2016

January 1st, 2016   •   1 comment   

9 Digital Marketing Strategies for 2016

Today is the first day in the year 2016.

As you start to plan your marketing strategies for the year ahead, it would be useful to consider some of the positive moves which you can make to improve how you grow your influence and reach customers online.
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Inbound Marketing in Asia – Key Trends for 2015

December 10th, 2015   •   1 comment   

HubSpot State of Inbound Asia 2015

Inbound marketing is rocking the socks of Asian marketers. Well, at least according to HubSpot’s latest State of Inbound Survey focusing on Asia.

Apparently, 3 out of 4 marketers in Asia prefer inbound to outbound approaches in marketing. Moreover small and medium sized enterprises (SMEs) prefer inbound over outbound.
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Facebook Advertising 101: Four Basic Steps

December 8th, 2015   •   2 comments   

Facebook Advertising 101

How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?

In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.
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Content Marketing for Food and Beverage Businesses

November 29th, 2015   •   1 comment   

Content Marketing restaurants cafes
Food porn at its best (courtesy of Magnolia Pictures)

We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.

If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.
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LinkedIn Marketing Tips to Boost Your Career

November 20th, 2015   •   no comments   

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers?

Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.

Failing to recognise the full potential of the social network, you literally leave career and growth opportunities on the table.

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Content Marketing Strategies of Microbes

November 15th, 2015   •   18 comments   

War of the Worlds Comic

Be like the bacteria which killed these obnoxious aliens! (source)

Have you read “The War of the Worlds” by H.G. Wells?

If you did, you would know that it wasn’t humans with all our military might which decimated the seemingly omnipotent aliens. Our puny bombs and bullets were pathetic against the phasers of a superior alien being.

Rather, what swung the odds in our favour were the humble bacteria and viruses which overcame the fragile immune systems of these foreign invaders.

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