Blogging for Business: 8 Must Know Tips for Beginners

June 19th, 2016   •   no comments   

Blogging for Business 8 Must Know Tips for Beginners

Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.

Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos. 
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How to Win in Social Customer Care

June 12th, 2016   •   no comments   

How to Win in Social Customer Care

Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?

It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.
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The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   1 comment   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
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Why You Should Marry Culture with Content Marketing

May 17th, 2016   •   no comments   

How to Marry Culture with Content Marketing

Image courtesy of Science-All

How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?

Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
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How to Jump Start Your Instagram Marketing

May 10th, 2016   •   no comments   

how-to-jumpstart-your-instagram-marketing

Instagram is the probably fastest growing social network on planet Earth right now.

Touted by marketing mavens to be the most important social media platform for brands, Instagram is native to smartphones and tablets. Which means that it is a boon for any business keen to explore mobile marketing.
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How to tell winning brand stories on social media

April 11th, 2016   •   no comments   

How to tell winning brand stories on social media

Courtesy of Listening books blog

When was the last time you read, heard or viewed a compelling brand story?

Every single day, we are inundated with hundreds and thousands of itsy bitsy stories. Served in bite-sizes, these seemingly endless anecdotes reach us through our ubiquitous digital devices.
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5 Things You Can Do To Improve Your Content Marketing

March 27th, 2016   •   2 comments   

Designed by Freepik

Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.

We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
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ABCs of Building a Customer Profile

March 21st, 2016   •   2 comments   

ABCs of Customer Profile

Courtesy of nvlvan

Ever created a “perfect” ad or content, only to find that nobody gave a hoot?

Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them. 
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Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

B2B Digital Marketing Beginners Guide

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OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
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8 Easy Steps to a Visual Content Marketing Plan

March 7th, 2016   •   no comments   

Original Photo from Freepik

Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.

As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreoever, our brain processes images 60,000 times faster than text.
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