Tag: blogging

Social Media in Singapore – Sizzle or Fizzle?

May 2nd, 2008   •   4 comments   

Kudos to Daryl Tay of Unique Frequency for addressing an issue which many know but few seem to want to bring to the forefront. And that is how the social media scene is performing in Singapore. He also highlighted an inspiring example on how Sea World uses social media marketing to its advantage. As one of the early purveyors of a corporate/ special interest blogs (namely Yesterday.sg), I tend to mirror some of his thoughts on the limitations of pure social media marketing (or PR) as a viable strategy in Singapore.

Here are my thoughts on why social media doesn’t quite go the full distance in Singapore. Well at least for now…..

1) Entertainment as opposed to edification. The huge majority of bloggers in Singapore tend to use them for fun and leisure, as opposed to education. Most of the popular blogs here are light-hearted and mirth-filled affairs which tend to dwell more on the adventures (or misadventures) of their creator rather than a step-by-step guide on a specific topic. Which brings me to my second point.
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5Cs of Social Media Success

April 23rd, 2008   •   1 comment   

In the world of social media, I believe that there are five Cs which can help to mandate success beyond the initial buzz of just being a part of the blogosphere. They are:
1) Contacts
2) Content
3) Continuity
4) Controversy (this is more debatable)
5) Currency

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Getting Past The Social Media Hype

March 3rd, 2008   •   8 comments   


Courtesy of butler.melvin

This article first appeared in Marketing magazine in February 2008. I thought it would be useful to share it with you here.

And yes, I am back to blogging again after a super long hiatus!

By now, every publicist worth his or her salt would have heard of the wonders of new media. Anything imbued with the word 2.0, social media, conversational marketing, blogosphere or peer-to-peer is laden with the Midas touch.

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Sex, Scandal and Sensationalism

December 18th, 2007   •   no comments   


Courtesy of mercer machine

In the age of social media, one particular trend seem to stand out more so than others. And that is our penchant for perversity.

Just look at the leading blog posts and stories in technorati, digg, ping.sg and other blog aggregators. What hits you first and foremost? Most of the leading ones are either about controversy, coitus or corruption. If you have a feel good story, chances are that your efforts will be relegated to the backwaters of the blogosphere.
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Some Tips on Corporate Blogging

November 14th, 2007   •   no comments   

Melvin, Preetam, Ian and I shared our views yesterday afternoon on a panel speaking session on business blogging recently by the Institute of Public Relations Singapore (IPRS). After some time away from social media gatherings, it was quite refreshing to share my thoughts and experiences in corporate blogging once again. The lunch talk was held at Geek Terminal, which seem to be the de facto venue for all things 2.0-ish.

The session got off pretty well and I enjoyed the animated exchanges between the panellists and the floor. Some of the key lessons which I shared were as follows:

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Death of Blogging?

August 2nd, 2007   •   10 comments   


Are blogs destined for the grave? (courtesy of Greg Ortega)

Are blogs heading the way of the Dodo? Or would they be here for the long haul?

Here is an extension of Steve Rubel’s thoughts on whether our obsession with newer and more summarised all-in-one platforms may lead to the demise of the beloved blog. As usual, he gave a no-holds-barred analysis of the situation coupled with his usual whimsical touch.
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Are We Chasing Bright Shiny Objects?

July 21st, 2007   •   9 comments   

Read this brilliant post by Steve Rubel of Micro Persuasion fame. The main thrust of his post is that it still all boils down to understanding good old human behaviour as opposed to simply chasing the latest, greatest and coolest out there in the planet.

Quoting from him:

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Blogout was a Blast!

May 24th, 2007   •   16 comments   

Blogout
Blogging singer Genie sharing what tickles her fancy at Blogout

Just came back from Blogout which was a big social media bash at Geek Terminal attended by (who else) 2.0 geeks and celeb bloggers galore! The night was certainly interesting, with a veritable who’s who in the blogging scene making their appearances including Tomorrow.sg’s founder James Seng, STOMP’s editor Jennifer Lewis, Ping.sg’s creator Uzyn, Moblog’s originator Yoke Chin, Global Voices’ Preetam Rai, Kevin Lim of Theory Is The Reason and lots more members of the blogerati.

I certainly had fun moderating the panel discussion which talked about “A New Voice”, though it did go a little chaotic at times. My conclusion was that the crowd seemed to have more fun chatting with each other! Well, I guess that’s the spirit of the whole 2.0 movement, where EVERYBODY participates in the conversation. It’s “All Star Anything Goes” (for those old enough to remember that celebrity slugfest).

A special treat for the evening was having upcoming blogging singer Genie treating us to a music video of hers, hottest mummy contestant eastcoastlife sharing what makes her so special, and also hearing from celebrity STOMP blogger Joe Augustin. Nice to also know that we have upcoming technopreneurs in Singapore making their mark in the web 2.0 universe. Finally, it was great to meet Veron, DK and Dr Leslie Tay of I Eat I Shoot I Post fame, all big-time bloggers in their own right.

Special kudos go to Estee for the fabulous organising and professional emceeing of this event, as well as other digital movers like Ming Yeow, Su Yuen, Swathi, Chern Jie and all the other hardworking folks at The Digital Movement who made this possible.


The Right Stuff for Blogging

May 20th, 2007   •   17 comments   

After a brief hiatus, I am back to my favourite subject which is blogging. In the true tradition of a marketer, ad man and publicist, I have coined my latest post as the “Rs” of blogging.

What makes a blogger effective? I believe there are a few basic “Rs” to take note of.

Relationships

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Best Blogger? You Got To Be Kidding!

April 10th, 2007   •   14 comments   

Apparently, I was (faint) according to the cool folks at the Digital Movement. They apparently liked my 5 parter on Nexus 2007 so much that they have given me a free T-shirt for Best Coverage Award. Wow!

Party T-Shirt

Thanks for the cool accolade folks. I really appreciate it and I think that you guys are doing a swell job too. Keep it up! The future is bright for Singapore 2.0!

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