Tag: channels

Native Advertising: What You Need To Know

August 17th, 2015   •   no comments   

Howard Gossage - Nobody Reads Ads Cooler Insights.jpg

What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
Read More

Why Businesses Must Act Like Media

March 1st, 2015   •   no comments   

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
Read More

The Five Hs of Content Marketing

February 9th, 2015   •   no comments   

Content Marketing Cycle Infographic

Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.

The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!

How can we simplify the processes involved in content marketing?

Enter the Five Hs of Content Marketing.
Read More

Influencer Marketing 101

October 20th, 2013   •   1 comment   

Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
Read More

Are We Chasing Bright Shiny Objects?

July 21st, 2007   •   9 comments   

Read this brilliant post by Steve Rubel of Micro Persuasion fame. The main thrust of his post is that it still all boils down to understanding good old human behaviour as opposed to simply chasing the latest, greatest and coolest out there in the planet.

Quoting from him:

Read More