Tag: digital influence

21 Laws of Social Media Influencers

April 27th, 2016   •   1 comment   

21 Laws of Social Media Influencers

In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.

What can you do to strengthen your personal influence on social media?

How can you improve the way you persuade and lead others in the digital space?
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The most powerful influencers for your brand

July 8th, 2015   •   2 comments   

Image from Bottle Uncorked

What is the best way for companies to harness the power of social influence?

Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.
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The Ebb and Flow of the Social Web

March 12th, 2014   •   no comments   

Source of image

Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets.

Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined to how we behave in the virtual world. And we’re lovin’ it.
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Return on Influence: Book Review

December 2nd, 2012   •   no comments   

“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…”

So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring. 
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The 3 Layers of a Social Organisation

October 19th, 2012   •   no comments   

Coutesy of Attractology

With social media becoming omnipresent in everybody’s lives, it is timely for companies to consider how they can transform themselves into “social organisations”. This transcends the next evolution of companies that already practice social media marketing, and goes beyond the company-customer relationship.

A social organisation comprise multiple overlapping spheres of influence as illustrated below:

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Why Every Employee Should Be a Blogger

July 25th, 2012   •   no comments   

Source of image

Lately, I’ve been perplexed by a paradox in the world of social networks and online influence:

Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online?

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Reaching the Consumer of the Future

May 18th, 2012   •   no comments   

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers?

Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how these should be addressed as follows:

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