Tag: elderly

Marketing to the Ageing Consumer: Book Review

October 8th, 2014   •   no comments   

Courtesy of Brand Genetics blog

The ageing consumer is one of the most profitable yet untapped segment.

Consider this.

In 2012, there are 20 countries whose population is shrinking. By 2020, over 40% of the adult population in “ultra-ageing” Japan will be 60 years or older. Come 2050, another 25 countries will have ageing populations, the largest of which is China.

With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes?
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How to Live It Up beyond Your 50s

April 27th, 2014   •   no comments   

Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd

“Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo.

Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. Divided into four thematic zones – Live , Inspire, Fulfill, and Enjoy (hence L.I.F.E.) – the event covered practically every topic which active agers would be interested in.

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Embracing the Elderly Worker

February 8th, 2013   •   no comments   

Colonel Sanders opened his first KFC at the age of 65 (courtesy of the Bluegrass Historian)

Like it or not, we’re becoming a greying population.

With low fertility rates of 1.2, the ratio of young to elderly Singaporeans would decline in the decades to come. This has been highlighted as a critical problem in the much talked about White Paper on the Population, and a reason why we need to augment our population through immigration and to bolster our businesses through skilled foreign workers.
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When Old Can Be Gold

November 1st, 2009   •   1 comment   

When Old Can Be Gold
Not all seniors are frail and embittered (courtesy of ACE)

One of the biggest mysteries about contemporary marketing is this.

Why are such an overwhelming proportion of companies in the world only obsessed with advertising or selling to the young?

Don’t they know that the youth market is going to be shrinking in the years to come, or that seniors will dominate the world’s population, especially in developed countries?
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