Courtesy of Resorts World Sentosa (RWS)
Billed as a “multi-million dollar fantasy musical”, LightSeeker is Resorts World Sentosa’s third original production and a first time collaboration with famed local songwriter Dick Lee. Produced by Andrea Teo (formerly of Under One Roof and Phua Chu Kang fame), the 90-minute musical boasts of spectacular visuals, acrobatic action sequences, stunning sets, and eye catching theatrical effects.
“For where your treasure is, there your heart will be also.” – Matthew 6:21
Too bad marketers don’t have growing noses like Pinnochio! (source of image)
In the world of marketing, there are three schools of thought.
The first is the school of facts. Proponents of this idea hinge much of their marketing on bread and butter issues, focusing on very tangible aspects of their products or services such as cost, value, features, utility, convenience and savings.
[Article first published as Book Review: Harry Potter – A Global Business Phenomenon by Susan Gunelius on Blogcritics.]
By now, almost everybody in the civilised world would have wept sweet tears over the end of the Harry Potter movie franchise with the screening of “Harry Potter and the Deathly Hallows Part 2”. Considered the world’s most bankable fantasy brand with an estimated brand value of US$15 billion, Harry Potter has changed forever the image of children’s fantasy books with its massive impact. With its unprecedented wave of success, the world of Harry Potter has left many wondering if such a feat could be repeated ever again.