Courtesy of Resorts World Sentosa (RWS)
Billed as a “multi-million dollar fantasy musical”, LightSeeker is Resorts World Sentosa’s third original production and a first time collaboration with famed local songwriter Dick Lee. Produced by Andrea Teo (formerly of Under One Roof and Phua Chu Kang fame), the 90-minute musical boasts of spectacular visuals, acrobatic action sequences, stunning sets, and eye catching theatrical effects.
“For where your treasure is, there your heart will be also.” – Matthew 6:21
Too bad marketers don’t have growing noses like Pinnochio! (source of image)
In the world of marketing, there are three schools of thought.
The first is the school of facts. Proponents of this idea hinge much of their marketing on bread and butter issues, focusing on very tangible aspects of their products or services such as cost, value, features, utility, convenience and savings.
Fantastic Beasts – the newest phenomenon from the wizarding world of Harry Potter (Image from Geek Tyrant)
Have you watched the latest blockbuster movie Fantastic Beasts and Where To Find Them?
J.K. Rowling’s latest installment – a prequel to the much beloved Harry Potter series – swept cinemas around the world with much critical acclaim. Based on a 2001 book written under her pen name Newt Scamander, it is the newest piece of the Harry Potter universe.