Tag: marketing psychology

The Power of Empathy

August 10th, 2014   •   no comments   

Have you wondered why…

a) People aren’t talking about your products – online or offline?

b) Nobody’s interested in your marketing messages?

c) Customer’s aren’t beating a path to your door?

d) Your employees are making a hasty exit?

e) Shareholders are pulling out their funds?

f) All of the above are happening – at the same time?
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The 7 Triggers of Fascination

July 11th, 2012   •   no comments   

7 Triggers of Fascination

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Why do certain marketing messages attract our attention while others leave us cold?

Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
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Learning How We Make Decisions

April 4th, 2012   •   no comments   


Courtesy of Knowledge of the Day

I’ve just listened to a podcast by Derek Halpern of Social Triggers blog which presented a fascinating glimpse into the world of neuroscience and its impact on marketing. Interviewing Jonah Lehrer, author of “How We Decide”, the podcast explained that decisions are primarily made when there is an interplay between the stimuli that we receive and their influences on different portions of the brain.

Perhaps the most fundamental point is that emotions play a big impact on decision making. In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), these individuals are often unable to make the simplest decision such as deciding where to have lunch and so on.

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