Tag: marketing psychology

The Power of Empathy

August 10th, 2014   •   no comments   

The Power of Empathy

Have you wondered why…
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The 7 Triggers of Fascination

July 11th, 2012   •   no comments   

Sally Hogshead of Fascinate (courtesy of Radical Careering)

I’ve listened to a fascinating podcast by Derek Halpern of the Social Triggers website. In the podcast, he interviews Sally Hogshead, the Chief Fascination Officer of Fascinate, Inc. and author of Fascinate: Your 7 Triggers to Persuasion and Captivation. Done in a conversational fashion, the interview provided an interesting overview of the 7 psychological triggers that companies can employ to achieve better and more targeted results in their marketing.

According to Sally (she blogs here) we don’t have learn how to be fascinating.  Instead, we should unlearn how to be boring!
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Learning How We Make Decisions

April 4th, 2012   •   no comments   

Courtesy of Knowledge of the Day

I’ve just listened to a podcast by Derek Halpern of Social Triggers blog which presented a fascinating glimpse into the world of neuroscience and its impact on marketing. Interviewing Jonah Lehrer, author of “How We Decide”, the podcast explained that decisions are primarily made when there is an interplay between the stimuli that we receive and their influences on different portions of the brain.

Perhaps the most fundamental point is that emotions play a big impact on decision making. In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), these individuals are often unable to make the simplest decision such as deciding where to have lunch and so on.

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