AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did. At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
Thanks to a podcast episode on Mitch Joel’s brilliant Six Pixels of Separation, I learned that marketing in the digital age should be focused on what customers are thinking in various stages of consideration rather than what companies desire them to do.
This new spin on the marketing funnel can be boiled down to three stages of customer consideration:
What will the future of business be like? More importantly, what will your life be like?
Armed with a (digital?) crystal ball, renowned marketing blogger Mitch Joel’s latest book Ctrl Alt Delete attempts to address these questions. With the catchy subtitle “Reboot Your Business. Reboot Your Life. Your Future Depends On It.”, Mitch’s volume focuses on how shifts in mobile and social technologies, data, content, marketing and jobs makes it necessary for us to transform the way we run our businesses and do our work. Read More
Published in 2009, Mitch Joel’s book on business strategy in the age of social media titled Six Pixels of Separation is a laudable effort to tie in the disparate threads of the online world for those keen to experiment in this space. Covering a broad expanse of concepts and ideas – from crowdsourcing, community building, content creation, to platform specific strategies – the book provides a good introduction to the world of social media and digital engagement.
Quoting liberally from new age thinkers like Seth Godin, James Surowiecki (The Wisdom of Crowds), Malcolm Gladwell and Chris Anderson, the founder of Twist Image offers advice and insights on topics such as starting a blog, developing a community, and extending one’s business in the age of “Participation 2.0”. Regular followers of social media gurus will probably be familiar with many of the strategies proposed. Read More