Tag: Mitch Joel

The Four Faiths of Life

December 25th, 2013   •   no comments   


Courtesy of EcoPlum

What happens when you’ve lost millions, struggle to pay your rent, and lose your family? Should you kill yourself?

Thankfully, James Altucher didn’t and ended up becoming a lot more successful after his experience.
Read More


See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.

At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
Read More


Ctrl Alt Delete: Book Review

September 19th, 2013   •   1 comment   

Digital World Disruptive

Designed by Freepik

What will the future of your business be like? More importantly, what will your life be like then?

Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
Read More


Is Social Media Marketing Full of BS?

January 23rd, 2013   •   13 comments   


Bob Hoffman (courtesy of The San Francisco Egotist

Well, Bob Hoffman (above) seems to think so.

Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
Read More


Six Pixels of Separation: Book Review

September 29th, 2011   •   2 comments   

Published in 2009, Mitch Joel’s book on business strategy in the age of social media titled Six Pixels of Separation is a laudable effort to tie in the disparate threads of the online world for those keen to experiment in this space.  Covering a broad expanse of concepts and ideas – from crowdsourcing, community building, content creation, to platform specific strategies – the book provides a good introduction to the world of social media and digital engagement.

Quoting liberally from new age thinkers like Seth Godin, James Surowiecki (The Wisdom of Crowds), Malcolm Gladwell and Chris Anderson, the founder of Twist Image offers advice and insights on topics such as starting a blog, developing a community, and extending one’s business in the age of “Participation 2.0”.  Regular followers of social media gurus will probably be familiar with many of the strategies proposed.
Read More