Tag: planning

Social Media Marketing: A Simple Roadmap

May 31st, 2016   •   no comments   

social media marketing roadmap - a simple 9 step process

Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.

After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
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What Kind of Marketer are You?

November 10th, 2013   •   1 comment   

The Marketer Scientist is a new superhero (courtesy of Search Engine Land)

In the world of marketing, there are two schools of thought.

The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
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Social Marketology: Book Review

June 6th, 2013   •   no comments   

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.

Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.

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Must We Be Perfect?

December 1st, 2006   •   no comments   

Do we need to wait for everything to be pristine and tip top before proceeding with our new fangled marketing plan? Is it necessary to get everybody’s consensus and to be 100% risk-free? So what if certain things are still a little screwy?

Seth Godin, a pioneer in the new world of citizen marketing, sums it up pretty nicely with his latest post. Quoting from him:

She doesn’t really look like this. Especially in the morning or after a long plane flight. And yet we’re bombarded by photos of one perfect celebrity after another… enough to buy into the fantasy that they’re all perfect.
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