Tag: popular culture

Create Your Own Marketing Rites and Rituals

March 10th, 2012   •   1 comment   

Highlights of CNY Eve - 2012

What do cultural festivals, anniversaries, and special days (Mother’s Day, Teacher’s Day) have in common?

Well, beyond the festive buzz, there will always be a certain annual rhythm in how things build up to a crescendo, infused with traditions, rituals and customs that date back to time immemorial. These beloved practices are often part and parcel of our collective heritage, bonding us and helping to shape our individual and collective identities.

Read More

Chief Culture Officer – A Book Review

January 24th, 2011   •   no comments   

On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken.

With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.

Read More

Freakonomics is Freaky Fun!

November 28th, 2010   •   3 comments   

Want to know why drug dealers live with their mothers?

Curious to uncover what dishonest schoolteachers and sumo wrestlers have in common?

Read More