Tag: popular culture

The Power of Evergreen Marketing Rites and Icons

March 10th, 2012   •   1 comment   

Christmas presents gifting

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What is the first thing which comes to mind when you think of Christmas?

Well, perhaps a Christmas tree surrounded by presents would appear. Or that jolly red guy with a long beard named Santa Claus. Maybe a good time of feasting and merrymaking?
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Chief Culture Officer – A Book Review

January 24th, 2011   •   no comments   

On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken.

With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.

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Freakonomics is Freaky Fun!

November 28th, 2010   •   3 comments   

Want to know why drug dealers live with their mothers?

Curious to uncover what dishonest schoolteachers and sumo wrestlers have in common?

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