Tag: popular culture
What do cultural festivals, anniversaries, and special days (Mother’s Day, Teacher’s Day) have in common?
Well, beyond the festive buzz, there will always be a certain annual rhythm in how things build up to a crescendo, infused with traditions, rituals and customs that date back to time immemorial. These beloved practices are often part and parcel of our collective heritage, bonding us and helping to shape our individual and collective identities.
With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.