Tag: social commerce

See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did. At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.

Thanks to a podcast episode on Mitch Joel’s brilliant Six Pixels of Separation, I learned that marketing in the digital age should be focused on what customers are thinking in various stages of consideration rather than what companies desire them to do.

This new spin on the marketing funnel can be boiled down to three stages of customer consideration:

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The Social Customer: Book Review

October 13th, 2013   •   2 comments   

Social Media Customers

Courtesy of Simplify 360

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns.

Rather, it is this:

“How can we better reach prospects, convert them to customers, and serve their interests through social media?”
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Why We Should Embrace SoLoMo

March 11th, 2013   •   1 comment   

Courtesy of TeropongSkop 

Do you know what SoLoMo is?

(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
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