Tag: social media

7 Ways to Succeed in Native Advertising

October 26th, 2015   •   no comments   

7 Ways to Succeed with Native Advertising

Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner. 
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7 Common Mistakes in Social Media Marketing

October 19th, 2015   •   2 comments   

Are you doing social media marketing right.

Sign up for my social media marketing course here (image from Equinet Academy)

Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?

Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
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10 reasons why teenagers are great influencers

October 12th, 2015   •   no comments   

How Teens Become Great Social Influencers

Image courtesy of Teka Articles

Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?

That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.

Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile. 
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Digital Marketing in the Government [Case Studies]

October 9th, 2015   •   1 comment   

singapore-government-digital-case-studies

This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government  (courtesy of Gov.SG YouTube)

How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?

Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
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Five Delicious Steps to Digital Marketing Success

October 1st, 2015   •   4 comments   

Five Delicious Steps to Digital Marketing Success

Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?

The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
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ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   18 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

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Build Your Personal Brand through Content Marketing

August 20th, 2015   •   no comments   

Building Personal Brand with Content Marketing

Source of image

Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?

If so, what are you doing to build your personal brand?

I know I know. You already have a day job. You are already busting your guts for your company.

How can you possibly have any bandwidth to build your personal brand using content?
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How to Optimize Your Content Marketing

July 16th, 2015   •   no comments   

Optimize - Attract Customers Through SEO, Social Media and Content Marketing

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.
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Inbound Marketing 101: A Beginner’s Guide

June 18th, 2015   •   no comments   

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
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QR Codes and Other Epic Marketing Fails

June 15th, 2015   •   2 comments   

QR Codes Kill Kittens

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?

Wrong! Well, at least according to “UnMarketer” Scott Stratten.
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