Tag: social media
Do you recognise these social media influencers? (Courtesy of Economic Times India)
How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?
Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”
Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.
Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.
Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?
Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
Image courtesy of Teka Articles
Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?
That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.
Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile.
This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government (courtesy of Gov.SG YouTube)
How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?
Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?
Content marketing, Search Engine Optimization (aka SEO) and social media marketing.
Together, these three can work powerfully to propel your digital marketing strategy forward.
What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?
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