Tag: social media

Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

B2B Digital Marketing Beginners Guide

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OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
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How Social Media Influencers Do Content Marketing

February 10th, 2016   •   no comments   

How Social Media Influencers use Content in Marketing

Do you recognise these social media influencers? (Courtesy of Economic Times India)

How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?

Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
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Content Marketing 101: Why Context is the New King

January 21st, 2016   •   1 comment   

Content Marketing Gary Vaynerchuk quote

Source of image

Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”

Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
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LinkedIn Marketing Tips to Boost Your Career

November 20th, 2015   •   no comments   

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers?

Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.

Failing to recognise the full potential of the social network, you literally leave career and growth opportunities on the table.

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7 Ways to Succeed in Native Advertising

October 26th, 2015   •   no comments   

7 Ways to Succeed with Native Advertising

Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner. 
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7 Common Mistakes in Social Media Marketing

October 19th, 2015   •   2 comments   

Are you doing social media marketing right.

Sign up for my social media marketing course here (image from Equinet Academy)

Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?

Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
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10 reasons why teenagers are great influencers

October 12th, 2015   •   no comments   

How Teens Become Great Social Influencers

Image courtesy of Teka Articles

Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?

That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.

Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile. 
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Digital Marketing in the Government [Case Studies]

October 9th, 2015   •   1 comment   


This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government  (courtesy of Gov.SG YouTube)

How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?

Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
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Five Delicious Steps to Digital Marketing Success

October 1st, 2015   •   4 comments   

Five Delicious Steps to Digital Marketing Success

Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?

The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
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ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   18 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

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