Sprawled over 1.4 million square feet along Singapore’s most scenic waterfront at Marina Bay, The Fullerton Heritage is an integrated dining, hotel and retail development comprising seven heritage and new buildings – The Fullerton Hotel Singapore, The Fullerton Bay Hotel Singapore, The Fullerton Waterboat House, One Fullerton, The Fullerton Pavilion, Clifford Pier and Customs House.
Beginning with the retrofitting of the iconic Fullerton Building in 2001 to become the Fullerton Hotel, the group has given a new lease of life to heritage icons Clifford Pier (built in 1933) and Customs House (built in the 1960s), transforming them into swanky F&B destinations. Collectively, these developments have added vibrancy to the waterfront area and attracted guests both foreign and local.
Courtesy of Coca-Cola Singapore
With Earth Hour around the corner, it is timely for both individuals and companies to consider how they can reduce their environmental impact on our beautiful planet.
Coca-Cola Singapore is certainly taking a proactive role in this area. As part of their effort to instil the habit of recycling in Singapore, they are launching the Recycle Happiness Machine (yes that’s its actual name!) which will be popping up at five different locations around the Orchard Road/Dhoby Ghaut area. The machine provides a fun way for members of the public to deposit their used plastic beverage bottles in exchange for a little gift.
Nobody manages resources better than Nature! (image source)
Sustainability seems to be the buzzword these days. We’ve all heard about how companies are investing in carbon credits to offset their industrial activities, embark on occasional recycling programmes, or improving their efficiency to reduce their carbon footprint. While such motives are laudable, they often compromise on business profitability, and are seen more like “CSR” investments. Should the economy – and business – nosedive, would companies still be as noble?
To overturn traditional thinking on business sustainability, Gregory Unruh of the Lincoln Center for Ethics in Global Management shared that one should adopt a “value cycle” rather than the standard “value chain” in one’s business model. The idea behind this is reuse as much material from one’s products as possible, and to feed that back into the manufacturing, distributing and retailing process. This should be done in a profitable manner and be so ingrained into business practices that it becomes second nature.