Tag: viral

The Four M’s of the Digital and Social Age

March 2nd, 2014   •   3 comments   


Can you tame the social media shrew? (source of image)

Social media is a lot like fire. It is a good servant but a bad master.

As a content and social media marketing consultant, my job involves studying how people behave on social media and what brands can do to add value to online communities.
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Newsjacking – A Dirty Little Secret in PR

September 6th, 2012   •   3 comments   

Changi Airport Newsjacking
Changi Airport’s successful efforts in newsjacking following Joseph Schooling’s Olympic Win (courtesy of Changi Airport Facebook Page)

Joseph Schooling’s historic win in the Rio 2016 Olympics kicked off a wave of media publicity.

It also resulted in multiple brands riding on the brand-wagon, with some brands doing better than others.
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The Fs of Citizen Marketing

November 23rd, 2006   •   2 comments   

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere.

The 4 Fs are:

1) Filters

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Value through Videos and Virals

November 22nd, 2006   •   no comments   

I came across this fascinating post from Marketing Sherpa about how one can use both blogging and video logs (or vlogs) to generate word-of-mouth interest. While the subject matter is about golfing equipment and apparel, the same principles can be applied across other “experience-rich” businesses. They include sports retail, travel agencies, leisure attractions (especially zoos and theme parks), restaurants, and maybe even museums.

Everyone’s talking about all of the things you can do with online video — and why not? Once production completes and the clips are on your site, it’s essentially a 24/7 downloadable TV commercial.

But the space is becoming more competitive, and marketers will have to find ways to cut through the video clutter sooner rather than later as the medium matures.

See how one golf-club manufacturer used original programming in a blog and in merchandising to build their email database from scratch.

It would be great if Singapore businesses can explore leveraging on the power of youtube, Yahoo! video and other such channels.


Are We Still Clean and Green?

November 20th, 2006   •   3 comments   

It is sad but true. Singapore’s claim to fame as a clean and green city may be under threat if we do not buck up.
In a recent news report on Channelnewsasia, it was cited that littering is on the rise in Singapore. In the first 10 months of this year, a staggering 4,800 were caught littering compared to only 3,800 for the whole of last year! One only has to look into the grisly photos submitted on STOMP to verify that we are indeed degenerating in hygiene and civic mindedness.
What is alarming is that education apparently has little impact on “filthy” attitudes. A recent Straits Times poll show that more than 50% of youths are nonchalant about littering and feel that it is either the government or somebody else’s job to clean up after them.
Certainly, they cannot plead ignorance. A recent study conducted by the National Environment Agency cited that most students were aware of environmental issues, scoring 90 out of 100. Yet, it seems that dirty habits still persist.

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Stop Disturbing Me!

November 16th, 2006   •   no comments   

As a marcoms professional, I often fall into the stereotype of thinking of customers as “targets”, “demographic groups” and “segments”.

Ad men and women are especially prone to this, and an entire discipline – media planning – was hatched with the sole purpose of cornering prospects every which way they go. We want to make sure that our entire arsenal of Weapons of Mass Distraction (also WMD) are trained to hit as many vict….sorry customers as possible.
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