Tag: word of mouth

Are Flash Mobs Useful in Marketing?

June 23rd, 2009   •   2 comments   


Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg)

By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media channels like viral emails, SMSes, social networking platforms (especially Facebook and Twitter) or other social media channels.

The most famous Flash Mob group on the planet is probably Improve Everywhere based in New York City which is founded by Charlie Todd in August 2001. With more than 80 missions under its belt, the worldwide group is probably the most prolific flash mobbing organisation on the planet.
Read More


Viral and Buzz Marketing the Burger King Way

June 9th, 2009   •   2 comments   

subservientchicken
Courtesy of viralblog.com

Humour works in advertising. It grabs your attention, makes you laugh, and gives you a nice endorphin rush.

It also makes you more positively inclined towards a particular brand, especially if its cleverly done without trying too hard. In fact, some commercials can be even more entertaining than comedy shows on television!
Read More


Three Ways To Generate Word Of Mouth

June 5th, 2009   •   no comments   


Courtesy of maiskelin

The most prominent idea in marketing right now is probably Word Of Mouth marketing, a term that is defined as “the act of a consumer creating and/or distributing marketing-relevant information to another consumer” according to the Word of Mouth Marketing Association (WOMMA). ¬†Unlike other forms of advertising or marketing, Word Of Mouth (WOM) marketing usually has greater credibility because it comes from trusted sources of information like one’s family members, friends or associates.

According to WOMMA, the process of word-of-mouth can be represented through five components:

Read More


Seth Godin Talks about Tribes

May 21st, 2009   •   no comments   

One of my favourite marketing gurus Seth Godin shares his ideas on how tribes are changing the world, community by community, in a grassroots evangelistic sort of way. In the age of social media with its platforms and tools – blogs, Facebook, Youtube, Flickr, Twitter, Plurk etc – the barriers to entry in starting any movement is considerably lowered. The democratisation of publishing and content production means that anybody can leverage on these tools to create pockets of influence wherever they are.

While not every one of us can be as convincing or charismatic a speaker as Seth, his speech does give us much food for thought on what we can do as marketers, as communicators, as publicists and as leaders. Perhaps it is time for us to start our own movements today?

PS – I just heard from Jackie Huba (via Twitter) of Church of the Customer that Seth’s looking for stories for his next edition of Purple Cow. Sounds like a great way to get your local stories of extraordinary products and businesses in …. if you can meet Seth’s high standards! I will start to consider some options now…


Four New Careers in Marketing

November 12th, 2008   •   4 comments   

Seth Godin, the world’s most recognised internet marketer, has identified three new positions that would be vital in the new age of Word Of Mouth (WOM) and digitally enabled marketing. These are as follows:

  1. COMMUNITY ORGANIZER. Find and connect and lead a tribe of dedicated users that contribute to and benefit from the work you do.
  2. STATS FIEND. Measure everything that can be measured. Do it efficiently and consistently. Find out what metrics are important and cycle until they improve.
  3. MANAGER OF FREELANCERS. Find and hire and manage the best outside talent in the world. If it can be defined as a project, and if great work defeats good, seriously consider having the MOF get it done.

Other than these positions, perhaps I should also add in a fourth position that is vital in the age of social media as follows:

    4. STORYTELLER. Create, produce, write, and record compelling and fascinating content that excites, entertains and interests. Be able to spin a great yarn in words, pictures, videos, or sound.

Are there any other positions that we should take note of? This is exciting stuff and is in fact how I intend to organise my team in the future. Loosely that is.


Word Of Mouth – The Charmin Chronicles

December 22nd, 2007   •   1 comment   

Wow and double wow. A tip off from my regular read Church of the Customer led me to this story by Virginia of Brains On Fire about how P&G is revolutionising toilet papers. Yeah, you didn’t read me wrong.

Apparently, what happened was that the FMCG behemoth fitted out an entire toilet and a lot more as part of the their efforts in promoting Charmin toilet paper. There are even two strengths available – Extra Strong and Extra Soft – depending on your inclination and err….vigour. What’s neat is that ancilliary brands like tissues, scented wipes, and serviettes were also promoted along with the necessary waste disposal expendable item. Check out the Youtube video on this here:

Now, if only we can create an entire bathroom completely decked out with the toiletry products of leading brands inside for a completely brand immersive experience? Of course, the experience must be great in order to generate positive rather than negative Word Of Mouth.

Anybody game for this here in Singapore?


Tips for a Thank You Note

November 29th, 2007   •   no comments   

Here’s yet another gem from Church of the Customer’s Jackie Huba on writing “Thank You” notes that rock! If you want to build a word-of-mouth focused and buzzworthy business, here is the way to go. I would probably add another point which is to handwrite the note – if you can help it!

  1. Spell the recipient’s name correctly (doh!).
  2. Thank the person for choosing your business. If they shared a specific reason why they choose your business of why they like it, reaffirm it. For heaven’s sake, though, don’t turn it into a sales pitch.
  3. Include a personal detail about the recipient that you picked up on. Prove that you were listening. Humanity is a good thing in the antiseptic world of business.
  4. Open the door to feedback. Whether the recipient provides it isn’t the point; it’s the idea that you’re passionate about creating a recommendable experience.
  5. Be authentic: Include your full name and contact info — email and/or phone. Or a business card.

Link here.


Word Of Mouth Rules!

November 17th, 2007   •   1 comment   


Courtesy of ChurchoftheCustomer.com

Got tipped off about this from Ian McKee at a recent lunch talk, and also found it on one of my favourite marketing blogs Church of the Customer. Apparently, a new study by Nielsen has revealed that Word Of Mouth (WOM) is yet again the number one motivating factor behind customer purchases. This isn’t surprising considering that most of us would much rather trust a friend or family member than an oh-so-slick and smooth advertisement.

What’s especially interesting is this chart below:

Read More


The Best Form of Marketing?

October 16th, 2007   •   2 comments   

Came across this fabulous titbit from one of my favourite blogs Church of the Customer. I don’t think there is a better way to market one’s products or services, do you? If only, we can do that on supermarket aisles and also include customer testimonials into the whole proposition.


Why You Should Make Kevin Lim’s Day

October 15th, 2007   •   4 comments   


Check out the dude doing his Youtube plug for votes.

There are 5 good reasons why you should vote for Kevin Lim for the 2007 Blogging Scholarship.

1) He is a great guy and a good friend of Singapore’s blogosphere.
Read More


Page 4 of 6« First...23456