Thanks to the kind folks at MSL Asia and the organisers Singapore Exhibition Services, I had a chance to visit CommunicaAsia2011 during lunch. With over 2,000 exhibitors from 59 countries in Asia, the integrated event for broadcasting, digital media and infocomm (ICT) industries is a veritable paradise for techies, auteurs and anybody who needs to work with the latest hardware and software.
With an ambitious goal of hitting some 55,000 industry visitors, participants, and delegates from over 100 countries, CommunicAsia2011 together with BroadcastAsia2011 aims to provide an environment for industry players and pundits to learn, network, brainstorm and sell. Its happening from 21 to 24 June at both the Marina Bay Sands (CommunicAsia2011) and Suntec Singapore (BroadcastAsia2011), so there’s still time to come down and benefit from this annual electronic extravanganza.
Other than the sprawling exhibition happening over several floors, a wide range of conferences featuring over 150 speakers are held, covering topics like satellite communication, mobile, cloud computing, broadband, convergence, and more.
While touring the exhibits yesterday at Marina Bay Sands, I was piqued to see how dominant Asian (especially Chinese) companies are becoming in every aspect of technology – from mobile handsets, broadcasting satellites, radio wave transmission devices, servers, routers, cables, storage equipment, to energy management.
Other than all the big boys like BlackBerry, Ericsson, and Nokia, you also have huge Asian players like Huawei, NTT DocoMo, PCCW Global, Tata Communications and others.
I especially liked the “World Expo” styled pavillions from the different technology companies hailing from the region, some of which you can see below:
Admittedly, CommunicAsia2011 and BroadcastAsia2011 is targeted more at trade and business visitors with their array of specification and feature rich goods. However, they still appeal to those who have a penchant towards the digital lifestyle.
Perhaps one of the most memorable pavillion in my view was the one belonging to the Infocomm Development Authority of Singapore (IDA), which demonstrated some possibilities for mobile apps in the future. Here are some of the applications which they showcased:
Home brewed firm Brandtology’s social media intelligence service attracted quite a lot of attention