Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.
Embossed with the official London 2013 Olympic Games sport pictogram – Gymnastics, Athletics, Swimming, Basketball, Football and Cycling – the glasses come in pink, green, blue, aqua, charcoal and purple. They are available in over 120 McDonald’s restaurants in Singapore with every purchase of a large Extra Value Meal (excluding breakfast) from today onwards. A different design will be released each week.
To launch the campaign, Coke and McDonald’s organised a blogger gathering at a McDonald’s outlet at Ang Mo Kio. Here are some highlights of the event.
Here’s the commercial above for your viewing – and listening – pleasure. It was interesting to note how producer Mark Ronson took special care to incorporate some of the sounds of the sports (swooshing, thunking, thudding…you get the drift) into the commercial.