Coke & McDonald’s Join Hands for 2012 Olympics

July 7, 2012 Blog 1 comment

Coca-Cola & McDonald's
Bloggers posing for the camera with Tiffany Goh from Coke

Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.

Coca-Cola & McDonald's>

Embossed with the official London 2013 Olympic Games sport pictogram – Gymnastics, Athletics, Swimming, Basketball, Football and Cycling – the glasses come in pink, green, blue, aqua, charcoal and purple. They are available in over 120 McDonald’s restaurants in Singapore with every purchase of a large Extra Value Meal (excluding breakfast) from today onwards. A different design will be released each week.

Coca-Cola & McDonald's

To launch the campaign, Coke and McDonald’s organised a blogger gathering at a McDonald’s outlet at Ang Mo Kio. Here are some highlights of the event.

Coca-Cola & McDonald's
In characteristic Coke fashion, we started off with a “pop quiz” on Coca-Cola. Here’s a sample question – see if you can get it right.

Coca-Cola & McDonald's
Next, we viewed a series of videos on the Coca-Cola London Olympics commercial and how it was made.

Here’s the commercial above for your viewing – and listening – pleasure. It was interesting to note how producer Mark Ronson took special care to incorporate some of the sounds of the sports (swooshing, thunking, thudding…you get the drift) into the commercial.

Coca-Cola & McDonald's
The stars of the commercial. See if you can recognise who the home-grown Olympian is…

Coca-Cola & McDonald's
Here’s a closer “shot” of one of Singapore’s Olympian. Give up? Well, he is none other than archer Abdul Dayyan bin Mohamed Jaffar.

Coca-Cola & McDonald's
Here’s Dayyan Jaffar in the flesh, receiving a bouquet from Coke Singapore’s June Kong together with his mum. I’m sure she must be very proud of him!

Coca-Cola & McDonald's
Finally, we were treated to a collection of Coke glasses over the years. Apparently, this is one of the highly sought after collectors’ item.

Coca-Cola & McDonald's
The full set of the 2012 Coke glasses for your viewing pleasure.

Coca-Cola & McDonald's
Naturally, the night was full of burgers, fries, nuggets, and Coke of course. I loved the taste of the Coke float specially made for us in a Coke glass.

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

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