BLUEPRINT Features Over 180 Fashion Brands

March 17, 2013 Blog no comments

Calling all fashion fans, designers, merchandisers and retailers!

Experience Singapore’s largest showcase of emerging and established fashion brands at BLUEPRINT – Asia’s Fashion Gateway. Comprising a tradeshow and emporium, this two-in-one extravaganza for the trendily coiffured will take place 16 to 19 May at Fashion by the Bay at The Pit Building (where the F1 Night Races are held).

If you’re in the fashion trade, you can participate in the BLUEPRINT Tradeshow on 16 and 17 May. At the show, you can view first hand the Pre-Spring 2014 collections of more than 160 local and international emerging designer labels. Hailing from Asia, Australia, the Americas to Europe, these fashion brands will be presented through fashion shows and a showcase gallery.

Featuring four zones – Brands Section, Womenswear, Menswear and Accessories – the BLUEPRINT Tradeshow will see prominent and emerging brands alike. They include Religion Clothing (UK), Tila March (France), Dusk till Dawn (Thailand), Salad (Hong Kong), J-Apostrophe (Korean), WSDM (Singapore), and many more.

In conjunction with BLUEPRINT, the Asia Fashion Federation Conference features six prominent designers from Korea (Kaal E. Suktae), Japan (Christian Dada), Vietnam (Dieu Ahn), Thailand (ISSUE), China (Zou You) and Singapore (Ong Shunmugam). Check out what made these upcoming fashion designers tick as they share the inspirations behind their designs.

A Country Collective will also be presented by Taiwan from its annual fashion tradeshow Taipei IN Style, while eight French fashion labels will make their appearance.

Blueprint organiser Tracy Phillips (left) joined by key participants

On 18 and 19 May, fashionistas (and wannabes) can shop till they drop at BLUEPRINT Emporium. Touted as “Asia’s defining shopping destination”, the mega fashion event features more than 180 emerging designer labels of both established and up-and-coming fashion brands.

With most labels new to Singapore, you can bring home limited edition, sample and seasonal sales merchandise. Mingle with local and international fashion personalities and check out pop-up stores by retailers and brands such as Palladium (France), Hadasity (Singapore), Hansel (Singapore), Society of Black Sheep and many more.

Feeling famished from trying on all that clothes? Have a sandwich or croissant from Tiong Bahru Bakery cafe. Ladies can pamper themselves with beauty services from Strip, Browhaus and Spa Esprit at a special promotional price at BLUEPRINT Emporium.  Members of the public can also party the night away with the team from The Butter Factory on 18 May at the Pit Building.

Beyond the 4 days, fashion fans can also participate in the Wear Emerging Designers (W.E.D.) insider retail programme. Support upcoming our upcoming talents in fashion by donning the badge online or offline. This initiative stretching from 25 February to 14 July allows participants to purchase local and international emerging labels at a discount.

For more information, check out BLUEPRINT DIGITAL – an online magazine – or BLUEPRINT’s Facebook page.

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

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