Courtesy of The Long Tail
I love the idea of the Long Tail, popularised by Chris Anderson.
It turns traditional mass marketing on its head and makes a case for the small guy selling all kinds of odd stuff that never made it to the headlines.
Author: coolerinsights
Why Experience Truly Matters
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.