Lately, I have been reading a little more than usual. Have only just picked up Purple Cow by Seth Godin.
It isn’t exactly brand new but some of its insights are still worth considering.
Author: coolerinsights
7 As of Marketing Experiences
Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)
How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?
The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.
The Fs of Citizen Marketing
Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere.
How Analogies and Metaphors Uplifts Your Content
An example of an advertising analogy and metaphor
Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?
The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.
Tips on Tipping
While languishing in bed for two days last week, I managed to pick up the book “The Tipping Point” and finished reading it all in one go (almost). Malcolm Gladwell’s thought provoking tome isn’t exactly the newest trick of the trade, but some of its principles are useful to share.
Long Tail in Singapore
Courtesy of The Long Tail
I love the idea of the Long Tail, popularised by Chris Anderson.
It turns traditional mass marketing on its head and makes a case for the small guy selling all kinds of odd stuff that never made it to the headlines.
Why Experience Truly Matters
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.