This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government (courtesy of Gov.SG YouTube)
How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?
Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
Courtesy of TED Talks
What do courage and joy have in common? How do we live fuller and more wholehearted lives by daring greatly?
The answers to these questions and more were answered in Daring Greatly by storytelling researcher and psychologist Dr Brené Brown. Exploring the width and depth of how we live, love and engage with one another, Daring Greatly challenges us to defy the prevailing social climate of scarcity in order to live and love more wholeheartedly.
Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?
The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
Bet you didn’t know that the Housing Development Board (HDB) operates shopping malls right where you live in the heartlands? Or that many of the shops in HDB shopping centres sell useful things?
Don’t believe me? Check out this shop at Taman Jurong Shopping Centre!
Breaching hazardous levels of close to 400 PSI (Pollutants Standards Index), #SGHaze is upon us yet again. In a manner eerily reminiscent of the last time PSI levels breached 300 in 2013, entire streets were shrouded in a cloaking and choking grey.
Brought about by the El Nino effects as well as the clearing of forests in the surrounding islands of Sumatra and Kalimantan by various parties, the rising pollution levels triggered emergency responses from both the Singapore Government and various organisations.
Classes at TechShop’s Menlo Park Premises (courtesy of The passionate maker)
Can you imagine a future where you can design and fabricate your own vehicle? Or perhaps create a custom-built gadget to solve the prevailing haze problem?
Well, apparently you now can. At least in certain parts of the world.
Content marketing, Search Engine Optimization (aka SEO) and social media marketing.
Together, these three can work powerfully to propel your digital marketing strategy forward.
What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?
Courtesy of Red Revival
Is it truly more blessed to give than to receive? Are there situations where we should not just give but receive?
Well, the answer as you would imagine is that it all depends.
How do you implement a content marketing campaign? What steps should you take?
Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
Which party will you vote for? (courtesy of Channelnewsasia)
Today is the last day of campaigning for all political parties for Singapore’s General Election 2015 (GE2015).
Candidates in the political parties will go all out in their rally speeches to inform, persuade and entertain their audiences. Their objective is to motivate, inspire and cajole the electorate to “vote wisely”.
