Courtesy of Branketing.com
What is your Unique Selling Proposition? How do you create a dent in the Universe?
Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?
Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.
The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.
We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
Courtesy of Artillery
Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?
If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
Air Asia knows a thing or two about catching attention (source of image)
Let’s face it. We have all hit the content marketing wall.
Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.
How are you going to deliver that compelling piece of customer-focused content?
Calling all fashionistas! Fann Wong wants you to ditch your iPhones in favour of a Samsung Galaxy S6 or S6 edge.
Appointed to be the ambassador for the new Samsung Galaxy S6 and S6 edge, the celebrity mum made her appearance at a recent showcase celebrating fashion, technology and performance as part of the Galaxy S6 World Tour 2015.
Courtesy of Providence Counselling
Do you know what’s the best way to hack your life to achieve more?
Nope, it isn’t multitasking.
By now, you would have heard experts telling us that task switching leads to lower levels of concentration, flow, and efficiency. The time needed for us to “restart” each time we switch from activity A to activity B is actually counterproductive.
Photograph taken by Larry Burrows (1926 – 1971), a photojournalist from Life Magazine
This week must be one of the saddest for Singapore. Our first and longest serving former Prime Minister – Mr Lee Kuan Yew – passed away on 23 March 2015 at 3.18 am. He was 91 years of age.
Better known by his initials LKY or Minister Mentor (MM) Lee, Mr Lee’s political and public legacy was legendary. Considered by many to be Singapore’s founding father, his imprint is seen in virtually every square foot of our tiny island nation – from HDB flats, schools, hospitals, roads, air and sea ports, to parks and other public infrastructure.
Mr Lee Kuan Yew with his wife Mdm Kwa Geok Choo and son PM Lee Hsien Loong (courtesy of PM Lee’s Facebook)
At 3.18 am this morning – the stillest hour of the pre-dawn night – Singapore’s founding father Lee Kuan Yew slipped quietly away to join his beloved wife Kwa Geok Choo. 91 years of age, he was surrounded by his family and loved ones.
Original image designed by Freepik
How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?
As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.