Author: coolerinsights

Who should I vote for in Radin Mas [GE 2015]

September 1, 2015 • Blog • no comments

Radin Mas candidates

Courtesy of The Straits Times

Today, 1st of September, is Nomination Day for Singapore’s 17th parliamentary elections.

Also known as the General Elections 2015 (GE 2015), a total of 89 parliamentary seats were up for grabs. They are divided into 16 Group Representation Constituencies (GRCs) and 13 Single Member Constituencies (SMCs).

Between 11 am and 12 noon today, electoral candidates from the nine political parties as well as independent candidates have filed their nomination papers at the nine Nomination Centres located around the island.

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How To Build Your Personal Brand Through Content Marketing

August 20, 2015 • Personal Branding • no comments

Designed by Chaay_tee

Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?

If so, what are you doing to build your personal brand?

I know I know. You already have a day job. You are already busting your guts for your company.

How can you possibly have any bandwidth to build your personal brand using content?

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7 dimensions of a world class brand

August 14, 2015 • Business and Management • 1 comment

Power Brands

Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? How do they leapfrog their competition despite operating in hyper-competitive markets?

The answer lies in the power of their brand essence. This is defined by Brand Focus as follows:

“Brand essence is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need.”

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My dreams and wishes for Singapore’s 50th birthday

August 8, 2015 • Blog • 1 comment

Singapore National Day Parade 2015

Courtesy of NDP2015

This long weekend, Singaporeans and residents will celebrate our country’s 50th birthday in grand fashion. Decked in our finest red and white splendour, many of us will literally and metaphorically paint the town red – and white.

The National Day Parade to be held at the Padang tomorrow evening will boast a glorious display of our military and civilian might, with breathtaking fireworks that are unprecedented. Multitudes of Singaporeans, residents and tourists alike will join in the spectacular celebration around the Marina Bay area.

Numerous parties, community events, and other #SG50 extravaganzas will also be held around the island. They will be graced by politicians, personalities and celebrities, and attended by people from all walks of life.

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How the world’s leaders influence us to believe

August 4, 2015 • Social Influence • no comments

Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?

Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.

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