Author: coolerinsights

Connected Consumers and the Future of Business

July 28, 2013 • Content Marketing, Social Influence • disabled comments


Courtesy of What’s The Future of Business (illustration by Hugh Macleod)

Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.

According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.


Customer Sense: Book Review

July 10, 2013 • Book Reviews • disabled comments

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.


The Value of Asking

July 3, 2013 • Personal Branding • disabled comments


Courtesy of Quote Fancy

“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.” – Matthew 7:7

Quoting from the Bible, asking has always been one of the core tenets of success. Time and time again, the people who make it a point to ask (and ask regularly) are the ones who tend to do better in almost any field in life – romance, school, work, social circles, and of course spirituality.