Are you working in a social media savvy organisation? Which social networks do you use in your daily working lives?
With social media becoming omnipresent in everybody’s lives, it is timely for companies to consider how they can transform themselves into “social organisations”.
Can we attract these youths to tourism and hospitality jobs? (courtesy of Singapore International Foundation)
Hilton, we’ve got a problem.
On one hand, the travel and hospitality industry is desperately in need of workers. Labour-intensive and high-touch, tourism sector jobs in hotels, retail outlets, visitor attractions, F&B, and transport are always available.
Courtesy of Time Travel
We’re besieged by “short-termism” in an age of 24/7 hyper-connectivity. With the empowerment of social technologies, everybody can be a pundit, proffering an interminable stream of quick fixes.
When faced with a problem, you can virtually hear the “guns” firing away…
Original design from AsiaPacFinance.com
Are you going crazy over Apple’s latest iPhone Xs, iPhone Xs Max, and other new models?
Well, many people are – for both good and bad reasons.
Courtesy of Your Social Move
Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.
Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.
From its first animated feature Toy Story to Finding Nemo, Up, and Cars, Pixar Animation Studios is probably the world’s leading producer of animated features. Renowned for producing cartoon movies that stir the imagination and touch the heart, Pixar’s ability to allow “artists and geeks” to flourish makes it one of the world’s most innovative organisations.
The secrets behind Pixar’s success is ably captured in “Innovate the Pixar Way – Business Lessons From The World’s Most Creative Corporate Playground“. Written by Bill Capodagli and Lynn Jackson of The Disney Way, the book relates how Ed Catmull, Alvy Ray Smith and lengendary animator John Lasseter created a company which captures the imagination of childhood while making dreams come alive. The terrific trio did this by embracing four key principles:
SCORE Chairman Chng Hwee Hong, representative from an award-winning company, and Senior Minister of State Heng Chee Chow
Are we truly ready to embrace ex-offenders in our society? Would we give them a second chance?
I pondered the above questions as I attended the recent SCORE Appreciation Awards held at Grassroots Club. An acronym for the Singapore Corporation of Rehabilitative Enterprises, SCORE was established as a statutory board under the Ministry of Home Affairs back in April 1976 to assist offenders and ex-offenders through re-skilling and employment assistance. This is done through training, work, employment assistance and community engagement.
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)
How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?
As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.
Harvard Business Review or HBR has always been one of the mainstays of my reading list. I love how its editors seive out business and leadership articles which are meaty enough to provide a good intellectual workout without unnecessary academese.
Its latest compilation “HBR’s 10 Must Reads” is a selection of carefully selected journal articles centred on the most pressing issues of management.
Business-to-Business (B2B) content marketing is growing. Well, at least in the US.
Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.