Author: coolerinsights

Warren Buffett’s Management Secrets: Review

September 2, 2012 Book Reviews 2 comments

Known as the “Oracle of Omaha”, Warren Buffett was once the richest man in the world. With an uncanny ability to sniff out good companies that beat the market time and again, Buffett was able to amass an amazing fortune of US$44 billion. What’s amazing is that he also intends to give most of it away to charity. Buffett’s company, the world famous Berkshire Hathaway group, own some 88 businesses and employ 233,000 workers worldwide.

What few people know is that Buffett is not just a savvy investor but a great manager and business leader. In the audio book, “Warren Buffett’s Management Secrets”, Mary Buffett (Buffett’s former daughter-in-law) and David Clark depicts some of the management philosophies behind the billionaire’s success.


A Winning Mix of Hospitality, Heritage and Hope

August 31, 2012 Blog 1 comment

Sprawled over 1.4 million square feet along Singapore’s most scenic waterfront at Marina Bay, The Fullerton Heritage is an integrated dining, hotel and retail development comprising seven heritage and new buildings – The Fullerton Hotel Singapore, The Fullerton Bay Hotel Singapore, The Fullerton Waterboat House, One Fullerton, The Fullerton Pavilion, Clifford Pier and Customs House.

Beginning with the retrofitting of the iconic Fullerton Building in 2001 to become the Fullerton Hotel, the group has given a new lease of life to heritage icons Clifford Pier (built in 1933) and Customs House (built in the 1960s), transforming them into swanky F&B destinations. Collectively, these developments have added vibrancy to the waterfront area and attracted guests both foreign and local.


The Rise of Social Businesses

August 29, 2012 Content Marketing, Social Influence no comments


Courtesy of the Big Trend Hunt

Social media marketing is no longer the preserve of the elite few. More and more companies invest in creating their own Facebook fan pages, blogs, forums, Youtube channels and Twitter accounts in a bid to reach out to their customers. The game is no longer about reach and eyeballs alone, but fans, followers and “Likes”.

Increasingly, forward-thinking businesses begin to realise that the principles of social engagement shouldn’t just apply to their marketing and PR departments. With almost everybody having an online presence – from the CEO to the office boy – companies can ill afford to ignore the need for the rest of the company (HR, Finance, Procurement, Manufacturing, Logistics etc) to “go social”.


The Dîner en Blanc Debacle

August 25, 2012 Public Relations 4 comments


Are these foods not “white” enough? (courtesy of Daniel’s Food Diary)

When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster.

It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the concept of a “très chic picnic” imported from Paris. According to its website, this mass gastronomic extravanganza have taken place in outdoor public spaces in 20 cities across 5 continents this year, from Barcelona to New York City, from Montreal to Sydney.


Mapping Singapore’s Infocomm Future

August 22, 2012 Blog no comments


IDA’s CTO Leong Mun Yuen shares Singapore’s IT Roadmap

As one of the world’s most IT savvy and digitally-connected economies, Singapore places a premium on developments in Information and Communications Technology (ICT). Almost every aspect of our lives – work, education, socialisation, recreation and increasingly even religion – are dependent on ICT. Just look around you, wherever you are, and you’ll see somebody tethered to either a smartphone, tablet, laptop or related device.

To forecast future trends and chart a path for the future, the Infocomm Development Authority of Singapore (IDA) has shared its Infocomm Technology Roadmap (ITR) 2012. Aiming to be as comprehensive as possible, ITR 2012 proposes nine key themes in which technology will develop over the next 5 to 6 years. A summary of these themes and their components can be seen in the chart below (click for larger version).


Why Customers Really Buy: Book Review

August 20, 2012 Blog 1 comment

How do you find out what truly makes your customers tick? Can you understand what your customer REALLY wants through surveys, focus groups, and structured interviews?

The answer, according to Linda Goodman and Michelle Helin, is “No”. Debunking traditional research predicated on the above yardsticks, the authors of “Why Customers Really Buy – Uncovering the Emotional Triggers that Drive Sales” claim that true insight can only be achieved through conducting emotional-trigger research.