Posts Under: Blog

Mickey’s 10 Commandments for Theme Parks

May 3, 2012 Blog 1 comment

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Disneyland provides lots of photo opportunities for kids!

Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.

So what are these precepts modelled after the “happiest place on Earth”?


10 Rules for Great Storytelling in Attractions

April 27, 2012 Blog no comments

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The Melbourne Museum provides a great immersive experience

In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success.

Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?


Scooting off to a Great Flying Start

April 23, 2012 Blog 3 comments


Scoot’s staff Captain HC Rohan, Head of Flight Operations/Chief Pilot; Campbell Wilson, CEO, and Ng Ju Li, Head of Cabin Services with a model of their plane (courtesy of Scoot)

Thanks to Alvin, I participated in a special blogger’s preview event of Scoot, a new low cost carrier in Singapore. Held at the Singapore Flyer, we checked in at the Service Lounge, went for a flight in the pod-like “cabins” and had a sumptuous dinner at the Singapore Food Trail.

So what is Scoot all about?


Stop Human Trafficking with MTV EXIT

April 21, 2012 Blog no comments

MTV-Sponsored Show Raises Awareness on Human Trafficking in Asia
Courtesy of United Nations’ Photo

Human trafficking is a major global problem. About 2.5 million people are victims of trafficking according to the UN’s International Labour Organisation.  Over half of these people are in Asia and the Pacific. Approximately 800,000 people are trafficked across national borders (Source: US Government). Over 80% are women and up to 50% are children.  Victims often suffer physical and emotional abuse, rape, threats against self and family, and even death.

Human trafficking is so common now that it is the 3rd most profitable criminal activity in the world after illegal drugs and arms trafficking. Criminals earn a staggering US$10 billion every year through buying and selling human beings! 


Examples of Organisations that Zag

April 9, 2012 Blog no comments

Continuing along the theme of “Zagging” as a business strategy (ie radical but customer valued differentiation), I thought it would be interesting to highlight examples of businesses which apply such “Blue Ocean” strategies in their core value propositions. By offering something radical and unique yet deeply appreciated by their customers and other stakeholders, they are able to stand out in an increasingly hyper-competitive marketplace. This would mean offering a new innovation that isn’t seen in the existing marketplace and competing on different terms from incumbents.

As expected, many of these examples are in the mouth watering F&B industry, but there are also a few cases of consumer oriented innovation in other domains both digital and non-digital.

1) Gourmet craft beers in a hawker centre: Good Beer Company in Chinatown Hawker Centre. Fine hand-crafted beers in the comfort of your slipper and shorts anybody?


The 7 Disciplines of Success

April 6, 2012 Blog 1 comment


Source of image

I am great fan of motivational guru Anthony Robbins and have invested some time lately to listen to his recordings based on his bestselling book “Unlimited Power”. Although this has been around for quite some time, its lessons are everlasting and relevant for all time.

Today, I’d like to highlight Robbins’ 7 Disciplines of Success. These tenets are based on the approach of Neuro Linguistic Programming (NLP) and model themselves after a successful person’s beliefs, syntax (language), and physiology.


Voyage de la Vie – Singapore’s First Theatrical Circus

March 31, 2012 Blog 1 comment

Thanks to Resorts World Sentosa, I was recently given a pair of tickets to their ongoing “rock circus” performance Voyage de la Vie as part of their Date Night, as well as a complimentary bottle of sparkling wine. As my wife has seen the show previously, I decided to bring my boy Ethan along.

Helmed by former MediaCorp Executive Producer Andrea Teo, who is now the Vice-President of Entertainment at Resorts Wrold Sentosa, Voyage de la Vie features the talents of creative producer Mark Fisher (chief designer of 2008 Beijing Olympics’ opening and closing ceremonies), Michael LaFleur – a previous imagineer with the Walt Disney Company, Philip Wm McKinley of “Ringling Bros and Barun and Bailey’s The Greatest Show on Earth” fame, set designer Ray Winkler (who worked on tours for U2, Generis and the Rolling Stones), and composer and former Singapore Idol runner-up Jonathan Lim.


How Small Businesses Can Pack More Punch

March 29, 2012 Blog no comments


Small businesses need to learn to be like David when fighting against Goliath (source of image)

What can Small and Medium Enterprises (SMEs) and independent free lancers do to build their reputations, enhance their businesses, and strengthen their reach? With limited resources and finances, how can these entities carve a space for themselves in an increasingly crowded market with competitors possessing deeper pockets, greater resources and fuller teams?

To stand a chance of winning the hearts and minds of consumers, small businesses need to take advantage of their nimbleness, flexibility and agility to outwit and outmaneuver the bigger boys. Competing along the same dimensions will only result in a sorry ending.