After hearing my fellow media socialists Kevin, Benjamin, Ivan, Siva, Coleman, Preetam and Vanessa talk about Nexus 2007, I decided that I simply had to check it out for myself. And boy was it a blast!
Before going into the heavy stuff, let me share some photos and tongue-in-cheek observations about what Nexus 2007 is all about.
Word of Mouse in Action!
I am currently reading the Secrets of Word-of-Mouth Marketing, a book by George Silverman, which I borrowed from the National Library. Fascinating stuff in there with some explanation of how one can make Word Of Mouth (WOM) marketing work.
Let me highlight two key learning points. First is the Buying Decision Process. Those who studied Marketing 101 may be familiar with this. The stages are as follows:
Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere.