Monster Loyalty: Book Review

January 5th, 2014   •   1 comment   

Outlandish outfits. Avant garde style. Burlesque performance artist. Mother Monster.

Born Stefani Joanne Angelina Germanotta to Italian parents, Lady Gaga is probably the greatest pop phenomenon of the 2010s. Iconoclastic and irrepressible, her eclectic and esoteric fashion sense and explosive concert performances have always been the talk of the town.
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When Less is More

December 29th, 2013   •   2 comments   


Courtesy of Bruce Kasanoff

In the age of the social “avalanche”, we’re bombarded with a non-stop stream of information.

From millions of websites, thousands of apps, to hundreds of channels, endless varieties of choices awaiting us. Smartphones are now laden with so many mind boggling features that you wonder who on Earth is capable of using them.

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See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.

At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
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What Kind of Marketer are You?

November 10th, 2013   •   1 comment   


The Marketer Scientist is a new superhero (courtesy of Search Engine Land)

In the world of marketing, there are two schools of thought.

The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
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11 Winning Qualities of Likeable Businesses

October 31st, 2013   •   no comments   

likeable-business

The world of business is like a cocktail party. At least according to Dave Kerpen.

To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.
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Influencer Marketing 101

October 20th, 2013   •   1 comment   


Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
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6 STEPPS to Make Your Ideas Go Viral On Social Media

October 15th, 2013   •   2 comments   

Jonah Berger Contagious Viral Content
Courtesy of Jonah Berger

Do you know why some content and ideas “go viral” while others sputter along?

Wonder how you can make your articles, videos or photos spread more readily through viral marketing?

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To Twerk Or Not To Twerk: Thoughts on Virality

October 9th, 2013   •   no comments   

pen-pineapple-apple-pen-viral-song
Courtesy of this YouTube Channel

UPDATED This post has been updated on 3rd October 2016 to include new content.

Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.

Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
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Something Beautiful – A Marriage of Art with Fashion

October 6th, 2013   •   1 comment   


Kay Wong and Adeline Yeo at the launch of their collection

What do you get when you mix women’s fashion, finger painting art and motherhood? The answer is Something Beautiful

Hatched in far away Prague during a Spotlight Singapore business trip led by my friend art administrator Colin Goh, this collaborative effort came about when Singapore fashion designer Kay Wong of online fashion retailer Milky Way teamed up with finger-painting artist Adeline Yeo. Through the partnership, Kay and Adeline combined their creative and entrepreneurial talents in a business venture that infuses the beauty of art into ladies wear targeted at mothers.
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Ctrl Alt Delete: Book Review

September 19th, 2013   •   1 comment   

Digital World Disruptive

Designed by Freepik

What will the future of your business be like? More importantly, what will your life be like then?

Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
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