Can Small Really Become The New Big?

February 26th, 2014   •   2 comments   


Courtesy of Chorus + Echo

I just read an interesting HBR blog post by Hemant Taneja on The Economies of Unscale. In the post, Taneja claimed that the advent of global manufacturing, trade, and the Internet have created a new playing field for small businesses.

Quoting from the post:

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7 Ways to Truly Delight Your Customers

February 19th, 2014   •   no comments   

7-ways-to-delight-your-customers

Marketing is broken. At least in the traditional sense.

Focused on customer acquisition, promotions and sales volumes, traditional marketing views customers as “targets” to be arrowed.

Bigger, bolder and flashier campaigns are launched to attract their rapidly diminishing attention while carrots like discounts, freebies and lucky draws are dangled to coax them to open their wallets. 
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The Art of Engaging Online Audiences

February 12th, 2014   •   no comments   


Courtesy of Hollywood Sapien

We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.

Don’t believe me? Well, consider the following:

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5 Reasons why Frozen is Fabulous

February 9th, 2014   •   1 comment   


Courtesy of Disney

Disney’s latest blockbuster movie Frozen was a blast, freezing the competition in their tracks this winter.

Taking top prize at the 41st Annie Awards for best animated film, the film is nominated for two Oscars, and has heated up box offices worldwide. Costing US$300 million to make, Frozen is anticipated to generated some US$1 billion when it completes its big-screen run. The movie did so well that it helped Disney to report a 33% increase in quarterly profits and has been lauded by Disney’s CEO Bob Iger as a “turnaround for animation”.
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StoryBranding: Book Review

February 6th, 2014   •   no comments   

StoryBranding-Cover

Since time immemorial, man has been bewitched by stories.

A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
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The Buzz Behind Google’s Hummingbird

February 2nd, 2014   •   no comments   


Source of image

In case you don’t already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird.

Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the system through unrelated keywords, meta-tags, links, and other spammy devices may work less effectively in future.
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The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19th, 2014   •   1 comment   

The 4 Rs 4Ps and 3 Laws of Marketing

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
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Monster Loyalty: Book Review

January 5th, 2014   •   1 comment   

Outlandish outfits. Avant garde style. Burlesque performance artist. Mother Monster.

Born Stefani Joanne Angelina Germanotta to Italian parents, Lady Gaga is probably the greatest pop phenomenon of the 2010s. Iconoclastic and irrepressible, her eclectic and esoteric fashion sense and explosive concert performances have always been the talk of the town.
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When Less is More

December 29th, 2013   •   2 comments   


Courtesy of Bruce Kasanoff

In the age of the social “avalanche”, we’re bombarded with a non-stop stream of information.

From millions of websites, thousands of apps, to hundreds of channels, endless varieties of choices awaiting us. Smartphones are now laden with so many mind boggling features that you wonder who on Earth is capable of using them.

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See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.

At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
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