10 Social Media Marketing Tactics To Grow Your B2B Business

February 21st, 2018   •   1 comment   

B2B Business Leader

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Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?

Or that 80% of leads generated from social media comes from LinkedIn?
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How GE Wins in Global Content Marketing

February 1st, 2018   •   no comments   

GE Penny Shone Content Marketing Interview

How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?

Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
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Content Marketing Strategies: Useful Insights From LinkedIn

January 26th, 2018   •   2 comments   

LinkedIn Content Marketing Be First Be Best Be Different

Daniel Hotchuli and Claire Austin from LinkedIn

Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?

These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
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7 Content Marketing Tactics To Boost Your Website Conversions

January 24th, 2018   •   no comments   

Website Conversion Content Marketing

What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?

In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must. 
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3 Customer-Focused Content Strategies To Grow Your Brand

January 10th, 2018   •   no comments   

Happy Customers and Employees

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Do you know that there are only three main reasons for your customers to go online?

Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
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10 Fabulous Content Marketing Ideas for Fashion Brands

January 4th, 2018   •   1 comment   

Content marketing for fashion brand

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Traditional retail is dying. And the prognosis is dire for small independent fashion boutiques.

Faced with global competition from e-commerce giants like Alibaba as well as numerous blogshops, traditional fashion retailers find it a struggle to stay afloat.
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Crack The Code On Facebook Advertising

December 29th, 2017   •   no comments   

credit: unsplash

Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.

For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
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The Six Pillars of a Social Media Content Strategy

December 12th, 2017   •   2 comments   

William Iven

Great content flows in the heart of social media marketing.

It attracts visitors to sign up as fans, improves post engagements, and increases click throughs to your website.
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Social Media Content: 9 Ways To Get Great Ideas

December 5th, 2017   •   no comments   

Social Media Content Ideas

Image fromLauren Mancke

Like marriage, social media marketing is a long-term commitment.

Once you’ve launched a blog, Facebook page, YouTube channel, Instagram, Twitter, or LinkedIn account, you need to engage your online communities with a continual pipeline of quality content.
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Top Copywriting Tips to Increase Your Conversion Rates

November 28th, 2017   •   1 comment   

Credit: Pixabay

If consistency is the backbone of content marketing, then copywriting is the sinew that binds everything together.

Your copy is the voice of your brand, and the medium for the bulk of your marketing efforts.
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