PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical
Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?
Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.
What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?