Stories are like fire. And storytellers? Fire-starters.
Great stories are the sparks that illuminates the human soul. They can comfort and connect, inspire and instigate, or devastate and destroy.
How to Land Your Dream Digital Marketing Job in Singapore
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Digital marketing is all the rage here in Singapore. Especially given our country’s aspiration to be a Smart Nation!
And for good reason too, given how much time the average Singaporean and resident spends online.
The Best Content Marketing Strategy? They Ask, You Answer
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This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.
10 Content Marketing Mistakes You Need To Avoid
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
How AI is Changing Content Writing
The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.
This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).
How You Should Do Content Marketing in a Crisis
Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.
From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.