How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
Do you know that there are only three main reasons for your customers to go online?
Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
If consistency is the backbone of content marketing, then copywriting is the sinew that binds everything together.