Tag: Ads Manager

How to Ace Mega Sales Season with Meta Ads

December 8, 2025 Content Marketing disabled comments

Wish your business could grab more sales during the big shopping festivals — 9.9, 10.10, 11.11, 12.12? These “Mega Sales Days” have become huge in Asia, pulling in billions of dollars in just a few clicks.

While the spotlight often shines on big e-commerce players, small businesses have just as much to gain if they know how to use Meta ads wisely.


A Smarter Way to Run Facebook and Instagram Ads

November 24, 2025 Content Marketing disabled comments

Wish to streamline how you run ads on Meta’s platforms like Facebook and Instagram? Well, there is a smarter way to do so.

I recently had the opportunity to interview Dhruv Vohra, the Managing Director for Small and Medium Businesses at Meta Asia Pacific. In our conversation, he unpacked some of the newest features in Ads Manager that make life easier for entrepreneurs who may not have the time, expertise, or manpower to run complex campaigns.


Insights from Meta’s First Creator Event in Singapore

April 24, 2025 Social Influence disabled comments

Last week, I was invited to attend Meta’s first-ever creator-focused insider briefing in Singapore, held at their Marina One offices. The event is part of a new initiative called the Meta Megaphone Program—a global program for business-focused creators like me.

It offers early access to advertising tools, the opportunity to participate in research and press events, and additional support to grow visibility through Meta’s own platforms.