As I was reading my copy of the daily newspaper yesterday (yes, my family and I are still traditional newspaper readers), a colourful brochure with coupons popped out. As I glanced through its content, I couldn’t help noticing this promotional message which appeared to be a wee bit ironic in my view:
For a start, using a glossy, printed coupon and distributing it on a large scale hardly counts as being environmentally friendly. Free canvas or drawstring bag giveaways are also so common that many of us have more “recyclable” bags than we’ll ever use in our lifetimes. This begs the question of whether these are truly as resource friendly as they claim or just another premium item.
Came across this really cool Nike commercial which was made in Australia. As somebody who loves to go for hour long runs of between 10 km to 12 km each, I can empathise with the agony faced by the guy in whether he can or cannot go on. While the title of the ad is Reincarnate, I thought that the way the man behaved in the advertisement bore a remarkable resemblance to a character popularised by a leading fantasy film.
Would anybody hazard a guess who I am referring to? And yes, like the earlier series of viral commercials by Burger King, parody does work sometimes.
Spotted this standee somewhere at People’s Park Complex recently. I wonder how the English teacher of the guy/girl who has copywritten this must feel.
If you are a potential customer of this business – which is a possibility since the advertisement proclaims that anybody from 1 to 70 can be their client – would you be convinced by this advertising message?
What should companies do in a recession? Should they cut back on their advertising expenses or use the opportunity to build their brands like what P&G would do?
I found out the answers to the above and more at the recent CEO Power Breakfast hosted by the Institute of Advertising Singapore and Moove Media. Held at the pristine Shangri-La Hotel, the panel discussion featured three top marketers in Singapore: Mr Terry O’Connor, CEO of Courts Singapore, Mr Quek Peck Leng, CEO of Singtel Mobile and Exec Vice President (Consumer) of Singtel, and Ms Isabelle Svartstein-Bourjade, General Manager of L’Oreal. The moderator was Ms Goh Shu Fen, Principal of R3 Asia Pacific.
Is humour in advertising overrated? Or a fundamental element of attracting customers to your brand? Well, it depends on how they are applied.
Anybody who has watched the following VISA commercials would agree that they are highly entertaining yet memorable. It helps that they have a sterling cast and a certain style which makes them unmistakably VISA.