Tag: advertising

Sealing the Sale with Social Media

June 11th, 2012   •   1 comment   

Woolmark’s “We Love Wool” campaign on social media was highly successful (image source)

How can you make social media marketing work harder for you? What can you do to optimize your social media properties?

By now, almost everybody (and their dogs and cats) would have a social media presence. Be it on Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs or forums.
Read More

10 Steps to Better Marketing Writing

April 11th, 2012   •   2 comments   

Source of image

Can you write in a compelling fashion? Are you able to persuade your marketing prospects with your prose?

In many marketing and sales professions, being able to write well gives you a significant edge over others.

Wordsmiths are highly valued in most organisations – especially if your words can magically transform complex and arcane concepts into attractive ideas exhibiting Zen-like simplicity.
Read More

Brandwashed by Martin Lindstrom: A Book Review

March 13th, 2012   •   no comments   

Martin Lindstrom Brandwashed

Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?

Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.

Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.
Read More

Why Advertising Mishaps Aren’t Funny

December 30th, 2011   •   no comments   

As I was reading my copy of the daily newspaper yesterday (yes, my family and I are still traditional newspaper readers), a colourful brochure with coupons popped out. As I glanced through its content, I couldn’t help noticing this promotional message which appeared to be a wee bit ironic in my view:

For a start, using a glossy, printed coupon and distributing it on a large scale hardly counts as being environmentally friendly. Free canvas or drawstring bag giveaways are also so common  that many of us have more “recyclable” bags than we’ll ever use in our lifetimes. This begs the question of whether these are truly as resource friendly as they claim or just another premium item.
Read More

A Really Cool Nike Commercial

June 10th, 2009   •   1 comment   

Came across this really cool Nike commercial which was made in Australia. As somebody who loves to go for hour long runs of between 10 km to 12 km each, I can empathise with the agony faced by the guy in whether he can or cannot go on. While the title of the ad is Reincarnate, I thought that the way the man behaved in the advertisement bore a remarkable resemblance to a character popularised by a leading fantasy film.

Would anybody hazard a guess who I am referring to? And yes, like the earlier series of viral commercials by Burger King, parody does work sometimes.

This Is How You Should Use Your Brain In Marketing

May 28th, 2009   •   no comments   


Designed by Freepik

In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response.

Consumers and corporate buyers are increasingly spoilt for choice. Selling based on price alone is no longer sustainable in the long haul.
Read More

We’ll Teach You To Skate But Not To Spell

January 12th, 2009   •   8 comments   


Spotted this standee somewhere at People’s Park Complex recently. I wonder how the English teacher of the guy/girl who has copywritten this must feel.

If you are a potential customer of this business – which is a possibility since the advertisement proclaims that anybody from 1 to 70 can be their client – would you be convinced by this advertising message?

Marketing Strategies in a Downturn

October 9th, 2008   •   5 comments   


What should companies do in a recession? Should they cut back on their advertising expenses or use the opportunity to build their brands like what P&G would do?

I found out the answers to the above and more at the recent CEO Power Breakfast hosted by the Institute of Advertising Singapore and Moove Media. Held at the pristine Shangri-La Hotel, the panel discussion featured three top marketers in Singapore: Mr Terry O’Connor, CEO of Courts Singapore, Mr Quek Peck Leng, CEO of Singtel Mobile and Exec Vice President (Consumer) of Singtel, and Ms Isabelle Svartstein-Bourjade, General Manager of L’Oreal. The moderator was Ms Goh Shu Fen, Principal of R3 Asia Pacific.
Read More

Laughter the Best Advertising Medicine?

May 16th, 2008   •   1 comment   

Is humour in advertising overrated? Or a fundamental element of attracting customers to your brand? Well, it depends on how they are applied.

Anybody who has watched the following VISA commercials would agree that they are highly entertaining yet memorable. It helps that they have a sterling cast and a certain style which makes them unmistakably VISA.

An example is this one with Catherine Zeta-Jones…

Read More

The Dodgiest Ad I Ever Saw

April 24th, 2008   •   9 comments   

As I was going home last night, I spotted this slip of paper under my door. I think it can easily qualify as the most dodgy looking piece of marketing material ever conceived by mankind.


PS – The wet spot on the right isn’t purposefully created to add to the filth. Rather it was created by me resting my wine glass on this direct mailer.

Page 2 of 512345