Tag: brand identity

Smart Tech, Shaky Trust: How AI Can Make or Break Your Brand Image

August 3, 2025 Content Marketing no comments

Artificial intelligence (AI) is no longer a futuristic buzzword tucked into tech blogs and innovation panels. It’s doing the heavy lifting behind marketing automation, product recommendations, customer support, and digital content.

For small business owners, marketers, and brand strategists, the question isn’t whether to use AI — it’s how to use it without losing the trust of your audience.


Offensive Versus Defensive Public Relations

August 20, 2014 Public Relations 1 comment

Is Public Relations (PR) always about “sugar and spice and everything nice”? Are there situations where you have to close ranks and fight to defend your corporate reputation?

In the social age, seemingly innocuous events could be blown way out of proportion. At the same time, getting your news out there has become increasingly challenging in an ever-streaming, over-cluttered digital world.


Don’t Monkey Around with Kipling’s Ape

September 15, 2012 Blog 1 comment

A perennial favourite amongst my family members, Kipling has carved a niche for itself with its selection of well designed handbags, haversacks, satchels, wallets and suitcases. Arrayed in an attractive range of colours, designs and styles, Kipling offers something for everybody.

What I find unique about Kipling is that furry little simian dangling from the zipper. My son goes ape over those little critters. He has amassed a tidy little collection of different gorillas in shades of orange, green, red, brown, and black.