We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Marketing is broken. At least in the traditional sense.
Focused on customer acquisition, promotions and sales volumes, traditional marketing views customers as “targets” to be arrowed.
Bigger, bolder and flashier campaigns are launched to attract their rapidly diminishing attention while carrots like discounts, freebies and lucky draws are dangled to coax them to open their wallets.
A picture often paints a thousand words. A great comic or cartoon, on the other hand, paints tens of thousands.
“Marketoonist” Tom Fishburne recently created a wonderful graphical depiction of 5 different types of social media strategies as depicted below:
Courtesy of Tom Fishburne
Was reading Steve Rubel’s post about The Golden Age of Individualism which pointed to this decade old gem by management guru Tom Peters.
In Tom’s article on the “Brand Called You”, he wrote about the need to establish oneself as an authority on the matters which one is passionate about, the importance of influence and visibility, and the need to have BOTH style and substance.
Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere.