Content is king! Content rules!
Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.
However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
How can your company or brand create a good story – one that will attract and enchant your audience?
What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?
If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.
Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.
Business-to-Business (B2B) content marketing is growing. Well, at least in the US.
Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.
How do you deepen and grow your engagement with your customers? How do you know what you should be doing at different stages of your customer journey?
Thankfully, there are several ways to do so, including this one.
Melvin, Preetam, Ian and I shared our views yesterday afternoon on a panel speaking session on business blogging recently by the Institute of Public Relations Singapore (IPRS). After some time away from social media gatherings, it was quite refreshing to share my thoughts and experiences in corporate blogging once again. The lunch talk was held at Geek Terminal, which seem to be the de facto venue for all things 2.0-ish.
The session got off pretty well and I enjoyed the animated exchanges between the panellists and the floor. Some of the key lessons which I shared were as follows:
