Courtesy of An Adventure in Words
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Tag: creativity
Why We Need to Dive More Deeply
Uncover untold treasures by diving more deeply (courtesy of Daily Mail)
“If it’s not all on one page, I’m not going to read it.”
“Hey, is there a 2 minute video to show me how it’s done?”
How Crowdsourcing Grows Global Brands
“Participation is the new brand.” – Chaordix
“The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA)
Creativity and Innovation from the Crowd
Ross Dawson
We’re all part of a “global brain”, nodes in a vast interconnected network of humanity.
So says Ross Dawson, author of Getting Results from Crowds. Sharing his perspectives at the recent Crowdsourcing Week here in Singapore, Dawson proclaimed that this ubiquitous connectivity accelerates both openness and creativity, mediated by the social web.
Evergreen Themes in Marketing
Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)
Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.
Ad after ad, common themes and tropes surface time and time again.
The Rise of Creative Leaders
John Maeda – creative leader par excellence (courtesy of Wired.com)
In the age of rapidly changing consumer tastes, ubiquitous digital connectivity and ever changing socio-cultural dynamics, the old ways of leadership will no longer work.
To survive and thrive in this tumultuous age, organisations need to be innovative, open, collaborative and flexible.
Aristotle’s Timeless Secret to Great Content
“File:Philosophie-grèce Aristotle.jpg” by solut_rai is licensed under CC0 1.0
Ancient Greek philosopher Aristotle has an ageless recipe for great content that rocks. One that is proven to work time and time again, across the centuries.
Do you want to know what it is?
Gamestorming: A Tool for Innovation (Book Review)
Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life?
With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can.
Innovate the Pixar Way: Book Review
From its first animated feature Toy Story to Finding Nemo, Up, and Cars, Pixar Animation Studios is probably the world’s leading producer of animated features. Renowned for producing cartoon movies that stir the imagination and touch the heart, Pixar’s ability to allow “artists and geeks” to flourish makes it one of the world’s most innovative organisations.
The secrets behind Pixar’s success is ably captured in “Innovate the Pixar Way – Business Lessons From The World’s Most Creative Corporate Playground“. Written by Bill Capodagli and Lynn Jackson of The Disney Way, the book relates how Ed Catmull, Alvy Ray Smith and lengendary animator John Lasseter created a company which captures the imagination of childhood while making dreams come alive. The terrific trio did this by embracing four key principles:
Four Ways to Boost Innovation
Courtesy of Innovation Group
We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.
The result? Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media.