Tag: customer engagement

The Five Levels of Customer Engagement

October 27, 2013 Business and Management 1 comment

Group of Business People Holding Placards Forming Customer

Courtesy of DC Marketing Pro

Customers. Love them or hate them, they’re the only reason for our existence.

In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.

Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.


What Do Sherlock Holmes and Consumers Have in Common?

February 16, 2012 Content Marketing 2 comments

Teaser Marketing - Sherlock Holmes
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)

Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.

Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.


Engaging Customers with Game Mechanics

December 25, 2010 Social Influence 1 comment

engaging-customers-with-game-mechanics
Everybody loves gaming!

The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking viral videos as the holy grail of consumer engagement and interaction.

Almost everybody online these days are raving about how game mechanics can change the future of company-customer interactions.