Tag: entrepreneurship

Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Freepik

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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The Innovator’s Dilemma: Book Review

March 13th, 2013   •   3 comments   

GrabCar Disruptive Innovation

GrabCar and Uber has disrupted taxis in Singapore and around the world (Courtesy of GrabCar)

Have you wondered how innovations can be “disruptive”? Or why entire industries can be wiped out with new entrants?

Last night, Prime Minister Lee Hsien Loong spoke about the impact of disruptive innovations during the National Day Rally Speech.
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The E-Myth Revisited – Book Review

March 5th, 2013   •   no comments   

The e-Myth revisited book review

Are you a struggling entrepreneur trying to juggle it all, but find it a tremendous challenge?

Well, perhaps it’s time for you to stop, take a step back, critically evaluate where your business is going, and read The E-Myth Revisited.
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The Kings and Queens of the Social Age

February 24th, 2013   •   1 comment   

the-king-and-queen-of-social-age
Image courtesy of Lesgo LEGO Movie

Who are the rulers in the digital and social media age?

By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
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Which Comes First – the Product or the Market?

February 14th, 2013   •   no comments   

Which Comes First The Product or the Market
Too many toys to choose from! (Ethan in a shop in Shibuya, Tokyo)

Hit by a flash of inspiration, you decided one day to pursue your dream.

You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.
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Enchantment: A Book Review

February 5th, 2013   •   no comments   

Keen to change the world? Want to transform your “caterpillars” into “butterflies”?

Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.

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Rework: A Book Review

January 30th, 2013   •   1 comment   

“Policies are organisational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds of an individual”

With excerpts like that, you can be sure that Rework by founders of 37Signals Jason Fried and David Heinemeier Hansson isn’t an ordinary book on entrepreneurship. Divided into 12 short chapters on various aspects of business – from progress to productivity and competitors to culture – Rework is a compelling read.
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The 3 Cs of Convergence Marketing

January 28th, 2013   •   no comments   

the-3-cs-of-convergence-marketing

What is the true essence of marketing?

I believe that it can be distilled into three basic questions:

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The 4-Hour Workweek: Book Review

August 18th, 2012   •   no comments   

To many of us, Timothy Ferriss is living the dream life. Touting himself as a “serial entrepreneur” and “ultra-vagabond”, the author of the uber bestseller “The 4-Hour Workweek” works from anywhere around the world, pursuing activities as varied as skiing in the Andes, tango dancing in Buenos Aires, or racing motorcycles in Europe.

How does he do it?

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Rubies in the Orchard: Book Review

July 19th, 2012   •   no comments   

Serial entrepreneur and billionaire Lynda Resnick’s book “Rubies in the Orchard” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Part autobiography and part business book, the highly readable tome chronicled how Lynda rose from rags to riches and deployed her marketing smarts to seed and grow four highly successful businesses.

Written in a witty and conversational fashion, Rubies in the Orchard presents an in-depth glimpse into four very different industries. In the section on Teleflora, Lynda described how marketing is “all about listening. You want to be the equivalent of a good friend”. She then described how an attribute can be a Unique Selling Proposition (USP) based on the following:

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