Tag: entrepreneurship

How to Launch a Product through Content [Book Review]

February 27th, 2015   •   no comments   

Launch Book - Content Marketing Guide

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
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MoolahSense Brings Crowdfinancing to Singapore

January 2nd, 2015   •   1 comment   

MoolahSense Website

Are you an entrepreneur seeking to raise funds but unable to secure a bank loan? Or perhaps an investor looking to diversify your portfolio?

If you belong to either category, you may wish to consider crowdfinancing. Unlike traditional means of securing funds through bank loans or equity investments, crowdfinancing (or crowd-lending) allows businesses to borrow money through an online peer-to-business platform from individual lenders.
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How Small Businesses can Beat Inflation

August 12th, 2014   •   no comments   


Are we ready to wrestle with inflation? (courtesy of Alexis Foundation)

“Inflation is when you pay fifteen dollars for the ten-dollar haircut you used to get for five dollars when you had hair.” – Sam Ewing

Inflation. The sheer mention of the word brings forth shudders.
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Crowdtivate Unveils 12 Asia-based Projects for Crowdfunding

July 22nd, 2014   •   no comments   

Do you wanna fund a start-up?

If so, good news! StarHub’s Crowdtivate – an Asian-focused crowdfunding platform launched in April this year – now has 12 Asia-based projects available for support. As a rewards-based platform, Crowdtivate mandates that listed projects should provide different levels of rewards for funders of differing quantums, with a minimum sum of S$5. Often, funders will enjoy a special “early bird” price for a new product as its backers.
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StarHub embraces Crowdfunding with Crowdtivate

April 15th, 2014   •   1 comment   

Poster child of the burgeoning crowdsourcing movement, crowdfunding is estimated by Massolution to have raised some US$5.1 billion globally in 2013. Internationally, US-based players like Kickstarter, Indiegogo, and RocketHub have kicked butt, while the Asian scene has been relatively quiet.

Until now.
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The 8 Ds of Great Leaders

March 23rd, 2014   •   1 comment   

Smiling senior Asian businessman offering handshake

Are you ready to be a Great Leader?Designed by Freepik

Leadership is something that many aspire to have but few truly achieve.

It is a long and winding road that requires special qualities which sets these extraordinary human beings from mere mortals. Often, being a leader requires courage, sacrifice and that extra “oomph”.
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Sustainability and Longevity

March 9th, 2014   •   no comments   


Can your business outlast you? (courtesy of Ignorance is Bliss)

Who are the poster children of business success these days?

More often than not, they are innovators and iconoclasts like Steve Jobs, Mark Zuckerberg and Jeff Bezos. Companies like Google, Amazon, Apple and Starbucks are admired – and even worshipped – for their abilities to buck the trend and swim against conventional wisdom.
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Can Small Really Become The New Big?

February 26th, 2014   •   2 comments   


Courtesy of Chorus + Echo

I just read an interesting HBR blog post by Hemant Taneja on The Economies of Unscale. In the post, Taneja claimed that the advent of global manufacturing, trade, and the Internet have created a new playing field for small businesses.

Quoting from the post:

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Like a Virgin by Richard Branson: Book Review

January 29th, 2014   •   no comments   

Richard Branson Like a Virgin Book Review

Courtesy of Vincent Huberta

Everybody knows Sir Richard Branson, founder of the Virgin Group.

With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
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The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19th, 2014   •   1 comment   

The 4 Rs 4Ps and 3 Laws of Marketing

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
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