How will the future of Singapore be like? What can we do to shape our collective destinies as a nation?
Held to bring Singapore’s 50th birthday celebration (aka SG50) to a rousing close, The Future of Us exhibition is an immersive multi-sensory experience which encourages Singaporeans to imagine how we can live, work, learn and care in the future.
Tina and Ethan posing next to an animatronic Apatosaurus
“Roar, Growl, Hiss, Grr, Screech and Scream!”
Welcome to the world of the fabulous dinosaurs (also known as the “terrible lizards”) at Dinosaurs-Live!, a recently opened exhibition at the Singapore Science Centre. Happening from now til 26 Feb 2012, the exhibition showcases almost 50 life-sized dinosaurs, reptiles and other prehistoric creatures brought realistically back to life by awesome animatronics.
As the importance of 360 degree immersive marketing grows, companies should consider curating and choreographing experience-rich physical environments in their retail outlets. A good way to do so would be putting up 3D exhibition displays that help to augment and enrich the overall experience of one’s customers.
In this regard, the Singapore Science Centre can be considered one of the leaders of the craft. Attracting more than a million visitors a year, the Science Centre offers education, enrichment and entertainment all under one roof. As part of the PS21 EXCEL Learning Journey, I had the benefit of understanding how the Centre – considered one of the best in the world – goes about creating, developing and implementing an exhibition.
I recently visited the IT Show at Singapore’s Suntec City (also known as our very own vertical Silicon Valley) to see if I could pick up a good bargain or two. It always amazes me how these computer fairs and exhibitions could attract such huge and massive crowds, all thronging the place to catch a piece of the retail action. The number of people streaming in and out are usually non-stop. More importantly, most who leave are seen happily carrying bags and even trolleys full of hardware, software and all manner of computer peripherals and accessories.
Why have these shows become such huge consumer successes? More interestingly, why are some other consumer fairs (like gifts, furniture, weddings, and health) relatively moribund while PC shows continue to draw the crowds?
What are the secret ingredients behind a successful show able to attract the masses and become the talk of the town? How does one stand out from amongst the busloads of events, all competing for one’s share of mind, time and wallet? Are all festivals the same or are some destined for greatness while others, doomed for failure?
My recent visit to the Singapore Garden Festival triggered some fresh insights on what makes an event or exhibition delightful and memorable. Much of it, as you may have guessed, comes from months and weeks of hard behind-the-scenes work.