QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?
Wrong! Well, at least according to “UnMarketer” Scott Stratten.
Tag: experience
My Secret Life on the McJob: Book Review
Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)
Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.
Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.
SG Rating – A Tool for Consumer Businesses
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Customer service is one of the most talked about topics in Singapore. Hell hath no fury like a Singaporean customer scorned. At the same time, we have this incredible obsession to share what we eat, wear, buy and do, often with “value-added” comments (“yay” or “nay”).
Unfortunately, retailers and F&B operators are often oblivious of what their customers think. While a few do trawl the web to search for answers (good or bad), most continue their operations in blissful ignorance.
Eat Play Shop at Johor Bahru
What are Johor Bahru’s (JB) malls like? Do they really offer great value for shoppers?
Recently, my wife and I decided to revisit JB’s shopping malls after hearing positive things (mainly how cheap it was to buy books from Popular) about our closest neighbouring city from friends. As we’re pretty time-starved, we chose to focus on two malls – City Square and KSL City.
Why Branding Isn’t Just a Marketing Problem
Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm)
You’ve probably heard variations of these conversations in your own organisation:
“Our branding sucks! Let’s change our logo and splash it all over the place.”
Technology in Museums – Some Surprising Findings
I couldn’t believe my eyes when I read this 2009 article in Museum Audience Insight on how technology is actually preferred by older museum visitors to younger ones. Have a look at the chart below:
Courtesy of Museum Audience Insight
According to their findings of visitors to Outdoor History Museums,
7 As of Marketing Experiences
Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)
How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?
The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.